Sökning: "Oliver Jan"

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  1. 1. Industrial parks – a new entrance strategy to the Chinese market

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Gustav Johansson; Jan Isaksson; Oliver Larsson Regnström; [2010]
    Nyckelord :Industrial parks; establishment; China; culture; guanxi; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this paper is to shed light on possible cultural, political and legal problems and possibilities that may arise when western companies enter the Chinese market by means of an industrial park. Conclusions: Industrial parks are not a universal establishment strategy that solves all potential problems. LÄS MER