Sökning: "Political Communication Strategy"

Visar resultat 1 - 5 av 109 uppsatser innehållade orden Political Communication Strategy.

  1. 1. Nya Moderaternas retorik i det postmoderna tillståndet

    Kandidat-uppsats, Uppsala universitet/Institutionen för litteraturvetenskap och retorik

    Författare :Lukas Hållkvist; [2024]
    Nyckelord :The Moderates; politics; epideictic rhetoric; pseudo-events; hyperreality; postmodern condition;

    Sammanfattning : This thesis explores the renewal process within the Moderate Party from a postmodern perspective, focusing on epideictic rhetoric and theories of pseudo-events. By analyzing the party's strategic repositioning and communication methods, the study examines how the Moderates reshaped their public image and relationship with the electorate. LÄS MER

  3. 2. Enviromental Discourse and Government Framing : a Comparative Study about the portrayal of Environmental issues by governmental actors in Poland and Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)

    Författare :Odd Grafström; [2024]
    Nyckelord :Government Framing; Political Communication Strategy; Poland; Sweden; Environmental issues.;

    Sammanfattning : This is a qualitative content analysis that explores the presence of government framing in political communications regarding environmental issues by governmental actors in Sweden and Poland. By analyzing policy documents, press releases, and equivalent content spanning recent years, the study aims to identify instances of "emphasis framing" deployed by official governmental entities. LÄS MER

  4. 3. Recruiting immigrants : A Swedish study of the recruitment practice in the hospitality industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Elinor Kilponen; Johanna Korssell; [2023]
    Nyckelord :Diversity; Immigration; Workplace; Recruitment; Diversity Management; Human Resources Management;

    Sammanfattning : Immigration is a megatrend that continues to change our society. With an influx of people this means that the workforce becomes more diverse. LÄS MER

  5. 4. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Alice Ekeroth; [2023]
    Nyckelord :corporate branding; brand positioning; brand activism; anti-brand activism; brand communication; Social Sciences;

    Sammanfattning : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. LÄS MER

  7. 5. Strategic Spatial Planning in an Evolving Governance Structure : Decolonizing Planning in Namibia

    Master-uppsats, Blekinge Tekniska Högskola/Institutionen för fysisk planering

    Författare :Tove Söder; [2023]
    Nyckelord :Namibia; Strategic Spatial Planning SSP ; planning process; decentralization; policy implementation; post-colonial; urban sprawl; spatial planning; strategy implementation; strategy-making;

    Sammanfattning : This research explores the challenges the Namibian government faces in the planning process when implementing policies for strategic spatial planning (SSP). The study considers the entire Namibian planning process which primarily is governed top-down but has since independence adopted policies to decentralize power. LÄS MER