Sökning: "Push-Pull-Mooring"
Visar resultat 1 - 5 av 7 uppsatser innehållade ordet Push-Pull-Mooring.
1. Transportplanering i periferin - En fallstudie över hållbart resande på landsbygder i Västra Götaland
Kandidat-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografiSammanfattning : Sustainable mobility and transportation systems are important to, among other things, reduce greenhouse gas emissions. However, the conditions for sustainable mobility differ between different geographies, in particular between urban and rural areas. LÄS MER
2. Exploring the factors influencing users’ intention to switch MIM application: A push, pull, mooring framework perspective : Master thesis
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The increased penetration of smartphones and cheap and easy access to the internethave made mobile instant messaging (MIM) services really popular, rapidly evolving,and mass-adopted. Today the mobile instant messaging (MIM) market is dominated bythe social media giant Facebook which with its two major MIM services FacebookMessenger and WhatsApp, owns about 80 percent of the whole market. LÄS MER
3. Svenska konsumenters köpbeteenden i en värld av omnikanaler
Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskapSammanfattning : I denna studie studeras svenska konsumenters användande av omnikanaler, samt vad som uppmuntrar situationella respektive avsiktliga beteenden i form av showrooming och webrooming. Konsumenters beteenden vid köp av olika produktkategorier är även ett centralt forskningsområde för uppsatsen. LÄS MER
4. Tardy for the party or just fashionably late?: Empirical studies of Swedish consumers' switching intentions and Swedish e-commerce firms' reactions to Amazon's entry into the domestic market
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : This thesis investigates how the news of Amazon's entry into the Swedish market has been received by Swedish consumers and e-commerce firms. This is of theoretical value to the growing research field examining market entries of digital multinational enterprises, as well as a unique empirical phenomenon considering Amazon's global influence, the e-commerce market's importance to the Swedish economy and the distinctiveness of Swedish e-commerce consumers. LÄS MER
5. Switching behavior på Instagram : Vad påverkar svenska millennials att följa och avfölja influencers på Instagram?
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : Purpose: The purpose of this study is to increase the understanding of what makes Swedish millennials follow and unfollow influencers on Instagram. Metod: This study had a deductive and qualitative approach and has collected data through twelve semi-structured interviews. LÄS MER