Sökning: "Questionnaire on brand"

Visar resultat 1 - 5 av 283 uppsatser innehållade orden Questionnaire on brand.

1. 1. A Consumer Perspective on Reshoring Production: Insights from Sweden

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Madeliene Hedin; Yajun Liang; Witt Gustaf; [2023]
   Nyckelord :Reshoring; Swedish Consumers; Purchase Intention; Brand Attitude; Social Acceptability; Perceived Social Responsibility;

   Sammanfattning : Background: Reshoring refers to the process of bringing back manufacturing activities from foreign countries to the home country. The phenomenon is receiving increasing attention from companies and academics for factors such as increasing labor costs in offshore locations, supply chain disruptions, and a growing preference for locally made products. LÄS MER

3. 2. Community members on the wall, are you more in love after all? : The differences between community members and non-members brand love, brand loyalty and purchase intentions

   Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Filippa Sandberg; Josephiene Dogan; [2023]
   Nyckelord :Marketing;

   Sammanfattning : Background: Social media is growing bigger and bigger by the day, and it wasn't that many years ago that it was first introduced to the world. Along with social media, the marketing world has changed immensely and one of the things that have been added over the years is social media-based brand communities that are groups of people that forms online to support or discuss a certain brand. LÄS MER

4. 3. Investigation of lighting impact on customer satisfaction/ Proposing Lighting Solutions for a Restaurant Brand

   Magister-uppsats, KTH/Ljusdesign

   Författare :Fatemeh Sadat Samareh Hashemi Shajareh; [2023]
   Nyckelord :Restaurant lighting; customer satisfaction; relaxing; cozy; warm light; lighting factors; retail lighting; hospitality lighting;

   Sammanfattning : The concept of visiting a restaurant is no longer related to the consumption of a food. The total process of visiting a restaurant became a pleasant experience to elevate mood and satisfaction and create a memorable experience. LÄS MER

5. 4. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Huihao Lu; Yating Zheng; [2023]
   Nyckelord :Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Sammanfattning : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. LÄS MER

7. 5. Meme marketing’s effect on brand recall and sharing intention

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :William Fryklund; Erik Stenlund; [2023]
   Nyckelord :Meme marketing; brand recall; sharing intention;

   Sammanfattning : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. LÄS MER