Sökning: "Sarah Thunström"

Hittade 2 uppsatser innehållade orden Sarah Thunström.

1. 1. The role of interactive media in relationship marketing

   D-uppsats, Göteborgs universitet/Graduate Business School

   Författare :Sarah Thunström; Jennie Magnusson; [2000]
   Nyckelord :Interactive media; Internet; Telemarketing; Communication; Health Care industry and Europe;

   Sammanfattning : This thesis is an assignment from Mölnlycke Health Care, and concerns how a company in the health care industry can use interactive media in customer communication, in order to improve relations. The purpose is to describe how the customers in Europe would like to receive information and communicate with the suppliers, investigate the possibilities of using Internet/e-mail and telemarketing and to present a recommendation for future communication with these media. LÄS MER

3. 2. The role of interactive media in relationship marketing

   D-uppsats, Göteborgs universitet/Graduate Business School

   Författare :Sarah Thunström; Jennie Magnusson; [2000]
   Nyckelord :Interactive media; Internet; Telemarketing; Communication; Health Care industry and Europe;

   Sammanfattning : This thesis is an assignment from Mölnlycke Health Care, and concerns how a company in the health care industry can use interactive media in customer communication, in order to improve relations. The purpose is to describe how the customers in Europe would like to receive information and communicate with the suppliers, investigate the possibilities of using Internet/e-mail and telemarketing and to present a recommendation for future communication with these media. LÄS MER