Sökning: "Saralie Sernhede"
Hittade 2 uppsatser innehållade orden Saralie Sernhede.
1. “Tis the season to be vegan” : Discursive identity formations and the discursive construction of veganism in the communication event #veganuary
Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : Offering contemporary insights into movement activities, this study explores the discursive identity formations and discursive constructions of veganism in the communication event #veganuary on Twitter. In a tentative attempt to understand #veganuary as a site of discursive and socio-cultural change, this study seeks to answer the research questions: (1) “What discursive identity formations take part in the semantic battle for the meaning of veganism in the communication event #veganuary on Twitter?”, (2) “How is veganism discursively constructed in the communication event #veganuary on Twitter?”, and (3) “How can we understand #veganuary on Twitter as a site of discursive and socio-cultural change?”. LÄS MER
2. Apart not alone while we #workfromhome: Tweeters Online Communal Coping with Involuntary Remote Work During COVID-19
Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)Sammanfattning : This thesis explores the role of social media in communal coping. Specifically, it explores the role of Twitter in the communal coping with stressors affecting a global population due to the COVID-19 pandemic disease, with the purpose of answering the main research question: How is Twitter being used as a platform for online coping with the common stressor of involuntary teleworking from home during a pandemic? Through a mixed methods analysis of Twitter content collected from two weeks in April 2020, this thesis examines how Tweeters are connecting with each other through the hashtag #workfromhome in order to cope with stressors involved with working remotely from their homes. LÄS MER
