Sökning: "Sport business"

Visar resultat 1 - 5 av 169 uppsatser innehållade orden Sport business.

  1. 1. Sports and Business in a Swedish Football Club A case study on Örebro SK

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Gabriel Bekassy Fritzson; Clara Bascuas; [2024]
    Nyckelord :Institutional logics; Football; PMS; Compromising; ; Commercialization;

    Sammanfattning : One must not forget that we are working with people, we cannot simply purchase a more powerful engine. The quote from an employee in our case organization emphasizes the human aspect in football operations, cautioning against the belief that acquiring superior resources guarantees better performance. LÄS MER

  3. 2. Formula 1 Drive to Thrive - How to Handle Success

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Karol Gasienica; August Ström; Cornelia Biller; [2024]
    Nyckelord :Formula1; business case; success; brand identity; community management; Business and Economics;

    Sammanfattning : The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6. LÄS MER

  4. 3. The Formula to Success

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julia Möller; Kajsa Knutsson; [2023]
    Nyckelord :Formula 1; High-profile sports teams; Sports Fans; Brands; Brand community; Consumer-Brand Relationship.; Business and Economics;

    Sammanfattning : Research question: How does the consumer-brand relationship evolve between fans and highprofile sport teams? Purpose: The aim of this thesis is to understand how the consumer-brand relationship evolves between fans and high-profile sports teams, more specifically, Formula 1 teams. It will explore the triadic relationship that exists with other consumers in addition to the dyadic relationship between a brand and a consumer. LÄS MER

  5. 4. Bred in Germany : The investment German Sporthorse

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Sieke Wullkopf; [2023]
    Nyckelord :Equestrian Industry; Investment; Decision making; Perception;

    Sammanfattning : Background: The concept of decision-making is influenced by many parameters like perception or relationships. This is also true when it comes to horse buying and the phenomenon of foreigners buying horses bred in Germany, with tradition, quality, and the positive perception of german bred horses all over the world playing an important role. LÄS MER

  7. 5. Assessing the market possibilities and productization of ambulatory ECG-devices in the Business to Consumer space

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Morgan Bryer; Anton Palmén; [2023]
    Nyckelord :ECG; Ambulatory ECG; Medical technology; remote monitoring; B2M.; Technology and Engineering;

    Sammanfattning : There is currently a shift in the healthcare sector moving towards remote monitoring, meaning that monitoring of diseases and other issues is moving out of hospitals and into people's homes with the use of medical technology. One of the fastest-growing at-home monitoring solutions is the ECG device, especially due to the fact that cardiovascular diseases are the leading cause of death worldwide. LÄS MER