Sökning: "Stakeholder skepticism"

Visar resultat 6 - 9 av 9 uppsatser innehållade orden Stakeholder skepticism.

1. 6. CSR Communication - An Employee Perspective : Tailoring Internal Communication using Employee Preferences for Content, Style and Channel.

   Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Viktoria Jonsson; Rebecka Linnér; [2016]
   Nyckelord :CSR; CSR Communication; Employee; Employee Preferences; Internal Communication; Public Relations;

   Sammanfattning : Corporate Social Responsibility (CSR) represents a theory and practice that is well-known and communicating its content has shown to play an important role in order to exploit its advantages and engage stakeholders on CSR issues. Even though, CSR communication has shown to be a real challenge, since corporations are encouraged to engage in CSR, but not to communicate too loud about this engagement. LÄS MER

3. 7. Corporate Social Irresponsibility (CSI): Everything you say, or not say, can be held against you

   Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Författare :Veronica Jonsson; Josefine Stéen; [2016]
   Nyckelord :Corporate Social Responsibility; Corporate Social Irresponsibility; Corporate Communication; Stakeholder Pressure; Stakeholder Skepticism; Walking-the-talk;

   Sammanfattning : Corporate social irresponsibility (CSI), as an opposite of corporate social responsibility (CSR), refers to corporation’s failure to act responsibly. To address the actions connected to CSR and CSI, corporations need to overcome the challenges of communicating to their stakeholders and to be transparent. LÄS MER

4. 8. Hållbarhetsredovisning i stålbranschen : Att börja hållbarhetsredovisa med intressenternas behov i fokus

   Magister-uppsats, Företagsekonomi; Filosofiska fakulteten

   Författare :Mikaela Altkvist; Henrik Richardsson; [2012]
   Nyckelord :Sustainability reporting; Corporate Social Responsibility; steel industry; Global Reporting Initiative; Ovako; Hållbarhetsredovisning; hållbar utveckling; stålbranschen; Global Reporting Initiative; Ovako;

   Sammanfattning : Background: Following an increased awareness concerning social and environmental aspectsin society, more enterprises establish sustainability reports in order to inform theirstakeholders about the company’s sustainability duties. A previous study indicates that themetal sector is enjoying relatively limited increases in business opportunities and/or financialvalue of corporate responsibility. LÄS MER

5. 9. Corporate Sustainability/CSR Communications and Value Creation : A Marketing Approach

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Bibri Mohamed; [2008]
   Nyckelord :Keywords: Corporate and Marketing Communications; Corporate Sustainability; CSR; Corporate Identity; Corporate Reputation; Financial Performance; Stakeholders; PR and Skepticism.;

   Sammanfattning : The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives. LÄS MER