Sökning: "Starud"

Hittade 5 uppsatser innehållade ordet Starud.

  1. 1. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Elin Egelbäck Starud; Elsa Claesson; [2023]
    Nyckelord :Influencer Marketing; Fast Fashion; Social Media; Impulsive Buying; Consumer Behavior; Purchase Intention; Discount Codes; Time Limitation; Trust; Five-Step Purchase Decision Process;

    Sammanfattning : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. LÄS MER

  3. 2. Shopping for an I : Consumer identities in The Bluest Eye by Toni Morrison and The Hate U Give by Angie Thomas

    Master-uppsats, Linnéuniversitetet/Institutionen för språk (SPR)

    Författare :Alexandra Torsell Starud; [2019]
    Nyckelord :Postcolonialism; Intersectional; BLM; Consumerism;

    Sammanfattning : This thesis investigates to role consumerism plays when young, black, underclass characters try to build their identities in Toni Morrison’s The Bluest Eye (1970) and Angie Thomas’ The Hate U Give (2017). Through implementing intersectional analysis and postcolonial theory this essay discusses how social positions are read and understood in a mass culture that heavily favours the visual. LÄS MER

  4. 3. The Unsustainable Cost of Free Returns - Can It Be Solved? A quantitative study exploring the retailer- and service effects caused by a potential solution to nowadays unsustainable return policies.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Sandra Egelbäck Starud; Viktor Gärdhammar; [2019]
    Nyckelord :Return Policy; Price Differentiation; Environmental CSR; E-commerce; Product Returns;

    Sammanfattning : These days, the increasing amount of product returns affects both e-commerce profitability and environmental sustainability negatively. But what is the root cause of these issues? Well, the fueling of today's product returns is the "free of charge" returns offered by almost half of all the retailers. LÄS MER

  5. 4. Rosa prissättning - En kvantitativ studie om effekterna av könsbaserad prisdiskriminering

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sandra Egelbäck Starud; Sara Nillroth; [2017]
    Nyckelord :Gender marketing; Pink Pricing; Price discrimination; Price fairness; Price perception;

    Sammanfattning : The New York City Department of Consumer Affairs conducted a first-ever study of the gender pricing of goods in New York city across multiple industries in December 2015. The study showed that equivalent products marketed towards women often are more expensive than products marketed towards men. LÄS MER

  7. 5. The colonization of Dolores Haze : A postcolonial reading of the novel Lolita

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Författare :Alexandra Starud; [2016]
    Nyckelord :postkolonialism; Lolita;

    Sammanfattning : .... LÄS MER