Sökning: "Sune Tjernström"

Hittade 3 uppsatser innehållade orden Sune Tjernström.

  1. 1. Finrummets reklam : Appropriation av konstverk i annonser

    Kandidat-uppsats, Institutionen för kultur och kommunikation

    Författare :Sune Tjernström; [2011]
    Nyckelord :art and advertising; appropriation; cultural capital; appropriation; art; advertising; Las Meninas; cultural capital; konst; reklam; appropriation; kulturellt kapital;

    Sammanfattning : The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these advertisements want? What did the artwork contribute to the commercial message? These were some of the questions asked in the study that involved a closer look at four appropriations: one based on a battle painting by the Swedish 1900th century artist Carl Wahlbom, with a commercial message printed on top;  one a collage including an 18th century portrait of Marie Antoinettte by Elisabeth Vigée-Lebrun; one advertisement was influenced by Dutch 1700th century still lifes, and, finally, one paraphrased Velázquez’s famous painting Las Meninas from 1655. LÄS MER

  3. 2. Cross Institutional and Cultural Barriers : The Opportunity of Thai entrepreneurs in doing business in Sweden - Case study of Restaurant business

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Alisa Pongsriwat; Wissawa Aunyawong; [2010]
    Nyckelord :Institutional theory; Intercultural Communication; Cross Cultural Management; Culture dimensions;

    Sammanfattning : Seminar Date: 28th May, 2010 Level: Master Thesis – EFO705 Program: MIMA – International Business and Entrepreneurship Authors: Alisa Pongsriwat & Wissawa Aunyawong Title: Cross Institutional and Cultural Barriers: The opportunity of Thai entrepreneurs in doing business in Sweden - Case study of Restaurant business Tutor: Sune Tjernström Background: Doing Thai Restaurant in Sweden seems to be opportunity of Thai entrepreneurs as there are potential trend leading to business success and many advantages supporting investment. However, cross institutional and cultural barriers can cause business failure. LÄS MER

  4. 3. Inget tandlöst verktyg : Tillämpning av balanserat styrkort i offentlig verksamhetsstyrning: En fallstudie av Folktandvården i Stockholms län.

    Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Marcello Longo; Thomas Borgmäster; [2010]
    Nyckelord :Verksamhetsstyrning; balanserat styrkort; offentlig sektor; Folktandvården;

    Sammanfattning : Sammanfattning Examenstitel: Tillämpning av balanserat styrkort i offentlig verksamhetsstyrning: En fallstudie av Folktandvården i Stockholms län Seminariedatum: Den 14 januari 2010 Nivå: Kandidatuppsats i företagsekonomi, 15 högskolepoäng Författare: Thomas Borgmäster och Marcello Longo Handledare: Sune Tjernström, universitetslektor Nyckelord: Verksamhetsstyrning, balanserat styrkort, offentlig sektor, Folktandvården. Målgrupp: Intresserade av offentlig verksamhetsstyrning och styrmedlet balanserat styrkort. LÄS MER