Sökning: "Talita Da Silva"

Hittade 3 uppsatser innehållade orden Talita Da Silva.

1. 1. From Attract to Delight: A Qualitative Study Investigating the Relationship Between Inbound Strategies and Business Growth : A B2B Centric Approach

   Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Talita Da Silva; [2018]
   Nyckelord :B2B; sales; business; inbound marketing; marketing; sales growth; strategies; strategic; entrepreneurship; international;

   Sammanfattning : This thesis was written as part of a Master of Science Degree in Strategic Entrepreneurship for International Growth and International Marketing. Aligned with the nature of the degree, this study aims to share useful insights to managers and marketers whom are looking into innovating their business by adopting an inbound strategy. LÄS MER

3. 2. A Literature Review of the Field of Social Media in Retail

   L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Talita Da Silva; Anna Friberg; [2017]
   Nyckelord :online retail; social media; consumer behavior; utilitarianism; Cumberland;

   Sammanfattning : The purpose of this study is to critically diagnose and review the current available knowledge of social media in retail. Particularly, this review concentrates on influences of social media in consumer behaviour within the online retail context. This study aims to identify gaps in the literature, and give recommendations for further research. LÄS MER

4. 3. Importance of Trade Shows for International Expansion - A Network Approach

   L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Talita Da Silva; Ana Friberg; [2017]
   Nyckelord :;

   Sammanfattning : .... LÄS MER