Sökning: "Target engagement"

Visar resultat 1 - 5 av 161 uppsatser innehållade orden Target engagement.

1. 1. "Man blir en gladare och friskare människa av körsång" : En kvalitativ innehållsanalys om religiösa organisationers arrangerade aktiviteter och hur dessa marknadsförs

   Kandidat-uppsats, Karlstads universitet

   Författare :Emilia Fransson; [2024]
   Nyckelord :Religious organizations; Activities; Internet; Website; Marketing; Content Analysis;

   Sammanfattning : The present study has two aims. Firstly, it investigates whether religious organizations in the Stockholm area have adapted and designed activities for different target groups. Secondly, it explores the means by which such activities are marketed. LÄS MER

3. 2. OpenCourse: Gamification in Computer Science Education

   Kandidat-uppsats, Göteborgs universitet/Institutionen för data- och informationsteknik

   Författare :Gustaf Bodin; Elias Ekroth; Tobias Engblom; Filip Linde; Anwarr Shiervani; [2023-03-03]
   Nyckelord :Gamification; Education; Heuristic Evaluation; Desktop Application Development; Spelifiering; Utbildning; Heuristisk Utvärdering; Datorapplikationsutveckling;

   Sammanfattning : Academic degrees in computer science suffer from the highest dropout rates among universities. As a result, there is a lack of technical professionals, which could threaten the digital infrastructure. LÄS MER

4. 3. Designing intermediate community use during Brownfield phytoremediation in the post-industrial urban redevelopment project : a Case Study in Nyhamnen, Malmö

   Master-uppsats, SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Författare :Rie Chimura; [2023]
   Nyckelord :applicability analysis of phytoremediation; brownfield; intermediate community use; landscape architecture; post-industrial city of Malmö; sense of place;

   Sammanfattning : Malmö, once flourished with industries, has been transitioning since its decline in the 1980s. The redevelopment of Nyhamnen, one of the post-industrial areas, started in 2018 to accommodate the expected increasing population until 2050. The City of Malmö focuses on redeveloping within instead of expanding the city. LÄS MER

5. 4. Navigating the Evolving World of Fashion In-Game Advertising

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Evgenia Maria Botini; [2023]
   Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

7. 5. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Nyckelord :;

   Sammanfattning : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. LÄS MER