Sökning: "Theories of international marketing"

Visar resultat 1 - 5 av 108 uppsatser innehållade orden Theories of international marketing.

1. 1. Läs dig bättre: En analys av skapandet och mottagandet av bästsäljande självhjälpsböcker

   Kandidat-uppsats, Lunds universitet/Förlags- och bokmarknadskunskap

   Författare :Elsa Wallerö; [2023]
   Nyckelord :Förlagskunskap; marknadsföring; mottagning; självhjälpslitteratur; bästsäljare; sociala medier; TikTok; Publishing studies; marketing; reception; self-help books; bestsellers; social media; Cultural Sciences;

   Sammanfattning : The market for self-help books has rapidly expanded and gained influence over the last couple of years, partially due to social media users increasing the genres status on the book market. This essay will look at three different bestselling books within the genre: Atomic Habits, The Body Keeps the Score, and The Subtle Art of Not Giving a F*ck. LÄS MER

3. 2. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ebrahim Al-Sharif; [2023]
   Nyckelord :Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Sammanfattning : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. LÄS MER

4. 3. To what extent does ethnic marketing theories apply to multi-ethnic consumers? : A qualitative study examining the impact of the consumer acculturation process on ethnic marketing within a multi-ethnic country (Sweden)

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

   Författare :Albin Hedstål; Ranim Chihabi; Eddy Nganji; [2022]
   Nyckelord :Business administration; International Business;

   Sammanfattning : Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of the advertisement by the end customer. Ethnic marketing has existed for a long time, companies worldwide have been trying to excel at implementing ethnic marketing in an effort to target ethnic minorities. LÄS MER

5. 4. Standardisering eller lokalisering? : En jämförande studie av två modeföretag i olika prisklassers anpassning i Kina

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Mattias Odell; [2022]
   Nyckelord :Standardization; localization; China; international marketing; price brackets; expensive; cheap;

   Sammanfattning : Cultural differences lead companies to either standardize or localize their marketing when internationalizing into other countries. The purpose of the study is to gain a deeper and broader understanding of how western brands market themselves in China. LÄS MER

7. 5. Förtroende och trovärdighet kring betalda samarbeten med influencers : En kvantitativ studie på hur förtroende och trovärdighet påverkar konsumenters köpvilja vid betalda samarbeten med influencers.

   Kandidat-uppsats, Högskolan i Halmstad

   Författare :Starcevska Natalie; Bremer Möller Cornelia; [2022]
   Nyckelord :Influencer marketing; influencer; betalda samarbeten; trovärdighe; förtroende;

   Sammanfattning : Title: How does trust and credibility affect consumers' willingness to buy for paid collaborations with influencers. Author: Natalie Starcevska & Cornelia Bremer Möller Tutor: Anna Sörensson Examiner: Navid Ghannad Course: Independent thesis in business administration 15hp, international marketing program, Halmstad University, Spring 2022 Keywords: Influences marketing, Influences, Paid collaborations, Credibility and trust. LÄS MER