Sökning: "a thesis on advertisement"

Visar resultat 1 - 5 av 225 uppsatser innehållade orden a thesis on advertisement.

  1. 1. Captivating Communication : The Swedish Prison and Probation Service’s Storytelling and Creation of Legitimacy

    Kandidat-uppsats, Stockholms universitet/Kriminologiska institutionen

    Författare :Ella Wendt Höjer; [2024]
    Nyckelord :prison; cultural criminology; Nordic exceptionalism; legitimacy; Kriminalvården;

    Sammanfattning : The stories about prison are infinite, and ultimately affect our understanding of incarceration. Punishment and prison are also political, and the shape of the penal system is fundamentally different in different countries. LÄS MER

  3. 2. Perspektiv på propaganda Propagandabegreppet i Sverige mellan 1920 och 1951

    Master-uppsats, Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

    Författare :Theodor Lindström; [2023-06-29]
    Nyckelord :Propaganda; reklam; Jacques Ellul; Reinhart Koselleck; agitation; informationspolitik; svensk press 1920 – 1951;

    Sammanfattning : This thesis examines the term propaganda and it´s use and meaning in the public discourse in Swedish press between the years 1920 and 1951. The thesis asks the overarching question of how and why the definition of the term changes from a neutral word to a word with negative connotations. LÄS MER

  4. 3. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme

    Kandidat-uppsats, Göteborgs universitet/Institutionen för data- och informationsteknik

    Författare :William Andersson; Karim El-Nahass; Oscar Forsyth; Katri Lantto; Ludvig Lemner; Sara Stråhle; [2023-03-03]
    Nyckelord :ARG; Alternate Reality Game; Marketing; Advertisement; Master’s program; Game Design; Modularity;

    Sammanfattning : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. LÄS MER

  5. 4. Understanding the Relationship between Individuals’ Emotional Response and Environmental Protection Intentions : A Quantitative Research in the Context of Public Service Advertisements

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Ziyi Zhang; Yaxin Xue; [2023]
    Nyckelord :Emotions; Positive emotional response; Negative emotional response; Intention; Public service advertisement PSA ; Message framing; Environment Protection;

    Sammanfattning : Background: The protection of the environment requires everyone in this world to act together. If more individuals have the intention to protect the environment, then more individuals and a higher probability of taking action to protect the environment. LÄS MER

  7. 5. Sex sells - but should it? : The notion of using sex(ism) in tourism advertising

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Matilda Edeving; Michaela Engdahl; [2023]
    Nyckelord :Tourism advertisement; gender stereotypes; advertising; sex ism ; symbolism; social responsibility; gender in equality;

    Sammanfattning : This thesis provides a discussion of the use of sex(ism) in advertisement and its implications for gender roles and values, with a focus on women’s status in society. We argue that women are being objectified and still considered second class citizens, even in such a gender equality forward country as Sweden. LÄS MER