Sökning: "antecedents of emotional attachment"

Hittade 2 uppsatser innehållade orden antecedents of emotional attachment.

1. 1. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Malin Skoog; Mathilda Söderström; [2015]
   Nyckelord :congruence; brand love; brand management; brand identity; brand image; brand loyalty; brand commitment; emotional branding;

   Sammanfattning : Within brand management research, brand love has been an increasingly popular research subject. Both antecedents and outcomes of brand love were noticed to comprise a large part of previous research. The main purpose of this study is to develop a deeper understanding of the antecedents and outcomes of brand love. LÄS MER

3. 2. Den som gapar efter mycket, fångar ofta hela stycket - En kvantitativ studie om konsumenters emotionella band till varumärken

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Johanna Belsing; Ottilia Bergkvist; [2015]
   Nyckelord :brand management; emotional attachment; Brand Attachment; Brand Love; antecedents of emotional attachment;

   Sammanfattning : This paper examines the relationship between the experienced quality in the offering of a brand, emotional attachment and consumer commitment. The study aim to explore several dimensions of the experienced quality in the offering of a brand. LÄS MER