Sökning: "authentic CSR"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden authentic CSR.

  1. 1. Managing Stakeholders’ Expectations of CSR : A qualitative interview study of Allsvenskan

    Master-uppsats,

    Författare :Albin Andersson; Tobias Chau; [2023]
    Nyckelord :Corporate Social Responsibility; CSR; Sports Organizations; Swedish Elite Football Clubs; Allsvenskan; Stakeholder; Stakeholder Theory and Institutional Theory;

    Sammanfattning : Abstract Background: The increasing professionalization of sports clubs has led to a shift in their objectives to include social responsibility in addition to sporting success. The change is due to the demand from society for organizations to contribute back to society and the need for clubs to maintain authentic relationships within their communities. LÄS MER

  3. 2. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Cornelia Wiklund; [2022]
    Nyckelord :Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

    Sammanfattning : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. LÄS MER

  4. 3. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

    Master-uppsats, SLU/Dept. of People and Society

    Författare :Oscar Abelin; [2022]
    Nyckelord :csr communication; stakeholders; business returns;

    Sammanfattning : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. LÄS MER

  5. 4. Autenticitetens makt inom kommunikation

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Josefin Blomkvist; Abigail Legaspi; [2020]
    Nyckelord :Social Sciences;

    Sammanfattning : Förtroendet för att företag agerar i enlighet med deras värderingar har minskat under de senaste åren, vilket resulterar i att konsumenter ställer högre krav på att företag tar socialt ansvar. Trots autenticitetens centrala roll så finns det begränsad forskning kring fenomenet. LÄS MER

  7. 5. Corporate social responsibility communication : a case study of Oatly

    Master-uppsats, SLU/Dept. of Economics

    Författare :Alexandra Mendebaba; [2019]
    Nyckelord :code of conduct; corporate communication; corporate marketing; corporate social responsibility; corporate social responsibility communication; stakeholder management; stakeholder involvement strategy; sustainability report;

    Sammanfattning : The concept of corporate social responsibility (CSR) offers a solution for businesses to identify their roles in society in order to maintain corporate legitimacy in cooperation with the communities they exist. Even though companies started to work with CSR as part of their business, CSR communication remained overlooked, and the literature is scattered around various disciplines. LÄS MER