Sökning: "behavior and choice."

Visar resultat 6 - 10 av 536 uppsatser innehållade orden behavior and choice..

1. 6. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Inês Raeiro; Xuexin Li; [2023-07-03]
   Nyckelord :consumer privacy; privacy calculus theory; trust; genetic data privacy; direct-to-consumer genetic testing; consumer choice behavior;

   Sammanfattning : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. LÄS MER

3. 7. THE URBAN-RURAL VOTING DIVIDE IN SWEDEN: A Quantitative Analysis

   Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

   Författare :Jack Andersson Stridh; [2023-06-29]
   Nyckelord :;

   Sammanfattning : This essay seeks to analyze urban-rural differences in voting behavior in Sweden by measuring urban-rural differences in social attitudes around gender and immigration, and urban-rural differences in party choice. Previous studies have found that demographic and economic differences between regions explain a large part of the urban-rural voting gap, but a significant part still remains unexplained. LÄS MER

4. 8. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Nyckelord :Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Sammanfattning : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. LÄS MER

5. 9. Sociala mediers påverkan på Generation Z : En kvantitativ studie om vad som primärt påverkar Generation Z konsumenter på sociala medier vid val av varumärke

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Frida Furst; Oliver Lindh; [2023]
   Nyckelord :Påverkar; Konsument; Varumärke; Sociala medier; Lojalitet; Generation Z;

   Sammanfattning : Purpose: The purpose of the study is to identify how Generation Z consumers are influenced by social media when choosing a brand, as they are the only generation that has grown up with the internet as a given. The study also aims to investigate the consumer behaviors that Generation Z have on social media. LÄS MER

7. 10. Analyzing the Influence of Synthetic andAugmented Data on Segmentation Model

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för system- och rymdteknik

   Författare :Alex Peschel; [2023]
   Nyckelord :Artificial Intelligence; Microorganisms; Segmentation; Synthesizing; Augmentation;

   Sammanfattning : The field of Artificial Intelligence (AI) has experienced unprecedented growth in recent years, thanks to the numerous applications related to speech recognition, natural language processing, and computer vision. However, one of the challenges facing AI is the requirement for large amounts of energy, time, and data to be effective and accurate. LÄS MER