Sökning: "behavior and choice."
Visar resultat 21 - 25 av 536 uppsatser innehållade orden behavior and choice..
21. How do the Female Attitudes Towards Sustainable Branding Influence Purchase Intention in the Sportswear Industry : A qualitative study of women aged 20-50.
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: The sportswear industry has grown rapidly in the past years, with sportswear becoming a popular choice for everyday wear and sports activities. However, concerns about sustainability have emerged, prompting consumers to think about their purchasing habits. LÄS MER
22. Are expert judgments a reliable tool for predicting farmer and food consumer decisions? : experimental evidence from a forecasting survey
Master-uppsats, SLU/Dept. of EconomicsSammanfattning : Often trusted to provide sound recommendations and advice, experts from academia and industry are often relied upon throughout industries around the globe, and the food and agriculture industry is no different. We therefore ask, how accurate are these experts, and are they able to accurately forecast behavior from varying food chain actors such as farmers and consumers? Do these experts have a preconceived bias to one side or the other? These questions become increasingly important when considering policy developments such as the EU Farm to Fork strategy, which seek to integrate the consumer-facing food industry and the producer-forward agriculture industry, two policy realms that have historically remained relatively independent of one another. LÄS MER
23. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers
Master-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. LÄS MER
24. Cirkulär och hållbar konsumtion – det ska vara lätt att göra rätt : En kvalitativ studie om Generation X attityder och beteende till second hand produkter
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Hållbar konsumtion är viktig för att stävja ohållbar utveckling i dagens samhälle. Konsumenter idag vill konsumera mer hållbart, men deras positiva attityder till miljön överförs inte alltid till deras beteenden. LÄS MER
25. Färgens betydelse inom kulturell marknadsföring : En studie om betydelsen av färgen på livsmedelsförpackningar i svensk och kinesisk kultur
Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketing, in terms of package design of groceries, when adapting to the Chinese consumer culture. LÄS MER
