Sökning: "construal"

Visar resultat 6 - 10 av 48 uppsatser innehållade ordet construal.

  1. 6. Construal of motion events and linguistic relativity: Comparing German and Spanish speakers

    Master-uppsats, Lunds universitet/Kognitiv semiotik; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Författare :Laura Rebecca Dominique Timm; [2022]
    Nyckelord :aspect; boundedness; cognitive semiotics; construal; linguistic relativity; motion events; phenomenology; Semiotic Hierarchy; Languages and Literatures;

    Sammanfattning : This thesis investigates a possible influence of language on thought in the domain of motion event descriptions using a cognitive-semiotic framework. Previous studies (e.g., von Stutterheim et al. LÄS MER

  3. 7. Choice Overload and Making Decisions for Oneself and Others

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Vendela Von Fluck; Ytian Simon Schuller; [2021]
    Nyckelord :Decision-making; Choice overload; Construal level theory; Accountability;

    Sammanfattning : Standard economic theory typically assumes that more is better, or at least not worse. However, there is growing evidence that when making decisions, more options can have negative implications such as decreased satisfaction or confidence for decision-makers. LÄS MER

  4. 8. Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emma Pärsson; Beata Edlund; [2021]
    Nyckelord :Showrooms; Customer Experience; Online- and Offline Retailers; Polestar; IKEA; Availability; Personnel- and Technology; Physical Experience; Brand Awareness; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to investigate from a consumer perspective, showrooms’ value contribution to the customer experience, and if there are differences in contribution whether the company, opening a showroom, derives from online or offline formats. Methodology: Conducting the study philosophies of epistemology and ontology was regarded, where the social constructionism stance was employed. LÄS MER

  5. 9. VIKTEN AV ATT UPPLEVA - Hur lokal upplevelse av torka påverkar vattenkonsumtionsbeteenden

    Kandidat-uppsats, Göteborgs universitet / Institutionen för ekonomi och samhälle

    Författare :Malin Gillman; [2020-08-29]
    Nyckelord :”Construal level theory”; ”CLT”; ”Torka”; “Vattenkonsumtion”; “Upplevd torka”; ”Upplevt avstånd”; ”Psykologiskt avstånd”;

    Sammanfattning : ”Construal level theory”, CLT, är en tvärvetenskaplig teori som bygger på resonemanget att upplevt avstånd till händelser och ting, påverkar hur abstrakt eller konkret dessa upplevs vara. Detta har i sin tur möjlighet att påverka människors beteende. LÄS MER

  7. 10. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Gao Wangshu; Wang Guanhua; [2020]
    Nyckelord :;

    Sammanfattning : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. LÄS MER