Sökning: "construal"

Visar resultat 21 - 25 av 48 uppsatser innehållade ordet construal.

1. 21. Går det att få distans att fungera? En kvantitativ studie om psykologisk distans inom konsumentbeteende online

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Maja Fors; Märta Eriksson; [2017]
   Nyckelord :Psychological distance; Construal level theory; Consumer behavior; Retailing; E-commerce;

   Sammanfattning : The e-commerce has been growing rapidly in recent years as the sector is getting more globalized and digitalized. Though, consumer's can feel reluctance to online shopping involving unknown brands. Trust is a critical factor for conveying this barrier. LÄS MER

3. 22. QUANTIFYING THE BIASED EXCHANGE OF MONEY AND TIME - How monetary and social factors influence decisions

   Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

   Författare :Kristoffer Bergram; Karan Luthra; [2016]
   Nyckelord :behavioural economics; decision-making; consumer psychology; prospect theory; anchoring effect; contrast effect; construal level theory. social distance; relative bias measurement; decision congruency; Social Sciences; Business and Economics;

   Sammanfattning : This study investigated whether anchored prices induced biased choices and time estimations for the pursuit of an equal discount and if different degrees of social distance influenced these biases. A new measurement for quantifying the relative degree of bias was also proposed. LÄS MER

4. 23. Just Me, Myself and I? : The Cultural Impact of Self on Emotional Brand Attachment

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Daniel Alderstad; Jacob Berglund; [2016]
   Nyckelord :Self-congruence; Emotional Brand Attachment; Brand Personality; Self-Brand Connections; Self-Construal; Consumer Psychology; Cross-Cultural Psychology; Regulatory Focus Theory; Ought Self-congruence;

   Sammanfattning : Emotional brand attachment has emerged as an important marketing concept that can strengthen a brand's performance. One way to create emotional bonds with consumers is to match the brand's personality with the consumer's self-concept (i.e. self-congruence). LÄS MER

5. 24. Consequences of Materialism and Temporal Orientation: Altruism, Environmentalism and Happiness

   Master-uppsats, Linnéuniversitetet/Institutionen för psykologi (PSY)

   Författare :Sasa Lazarov; Olof Axman; [2016]
   Nyckelord :Materialism; Aspiration; Construal level theory; Temporal orientation; Altruism; Happiness; Environmentalism; Pro-ecological behavior; Self-determination theory; Corporate social responsibility;

   Sammanfattning : The aim of the study was to explore how much materialism and temporal orientation influence how altruistic, ecologically conscious and happy individuals are. The current study builds upon and furthers research previously done by Kasser and colleagues  (1993; 1996), Self-determination theory (Deci & Ryan, 1985) and construal level theory (Trope & Liberman, 2010). LÄS MER

7. 25. The role of psychological distance in knowledge acquisition and absorptive capacity : A quantitative study investigating Nordic firms targeting the elderly population

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Patrik Ljungberg; Tomi Paakkunainen; [2016]
   Nyckelord :Psychological distance; knowledge management; knowledge acquisition; absorptive capacity; relationship quality; elderly population; product development; innovation management; innovation development;

   Sammanfattning : An aging population is becoming an increasingly growing global phenomenon, and 2050 is said to be a historical breaking point where 65+ will outnumber those between 0-5 years old. However, previous research has failed to provide sufficient explanations for consumer behavior for this particular segment, and a large incidence have been found to share the belief that technology fails to be adapted to meet their needs properly. LÄS MER