Sökning: "corporate reputation"

Visar resultat 6 - 10 av 264 uppsatser innehållade orden corporate reputation.

1. 6. Hållbarhetsrapporten: Tillräcklig eller bristfällig? : En kvalitativ studie om hållbarhetsrapportens tillräcklighet

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Julia Karlsson; Moa Johnsson; [2023]
   Nyckelord :Hållbarhetsrapport; Global Reporting Initiative GRI ; Corporate Social Responsibility CSR ; Triple Bottom Line TBL ; Årsredovisningslag ÅRL ; Legitimitetsteorin; Intressentteorin.;

   Sammanfattning : Thinking sustainably is becoming increasingly important among companies. Today, there are demands from both stakeholders and the law to conduct sustainable operations. Companies have a social and ethical responsibility to achieve competitive advantage and a good corporate reputation. LÄS MER

3. 7. Determinants of SMEs' Sustainable Practise : A case study of a Swedish financial firm

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Sebastian Orrmell; Jonathan Markl; Fahmid Anam Chowdhury; [2023]
   Nyckelord :SMEs; Sustainability; Social Performance; Resource-Based View; Stakeholder Theory; Upper Echelon Theory; Small and Medium Sized Enterprises;

   Sammanfattning : Purpose – To find out what factors hinder and promote SMEs to practice sustainable business. Methodology – Qualitative case study based on interviews and archival data. Findings – This research resulted in five different propositions. 1. LÄS MER

4. 8. - Sålt vår själ...? Men det är ju precis tvärtom! : En kvalitativ studie av Oatlys kriskommunikation under krisen med Blackstone Growth.

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Vilma Rosenblad; Wilma Nordin; [2023]
   Nyckelord :Corporate Social Responsibility; Crisis communication; Image Repair Theory; Situational Crisis Communication Theory; critical rhetorical analysis; Oatly; Blackstone Growth.; Image Repair Theory; Situational Crisis Communication Theory; kriskommunikation; kritisk retorikanalys; Oatly; Blackstone Growth; Corporate Social Responsibility;

   Sammanfattning : The purpose of this study is to examine how the oat milk company Oatly applies crisis communication strategies and rhetorical components to maintain a good reputation and legitimacy in relation to the crisis regarding the investment firm Blackstone Growth. Creating a discrepancy between the way Oatly act and the way they present themselves; Oatly is presented as a sustainable company while Blackstone has been criticized to jeopardize environmental and human rights issues. LÄS MER

5. 9. Inflytandet av Corporate Social Responsibility : En kvalitativ studie om hur företag interagerar Corporate Social Responsibility i sin marknadsföring

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Viktor Gullbo; Jacob Person; [2023]
   Nyckelord :Corporate Social Responsibility; Brand identity; Consumer; Corporate Social Responsibility; Varumärkesidentitet; Konsument;

   Sammanfattning : CSR-aktiviteter har blivit ett allt vanligare initiativ av företag för att kunna påverka konsumenter samt differentiera utbudet av produkter. Det är dock sällan som konsumenter blint accepterar dessa initiativ som uppriktiga handlingar och belönar inte företagen i det direkta skedet. LÄS MER

7. 10. Exploring European Union Corporate Sustainability Reporting Directive’s (CSRD) integration process implications on business strategy.

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Wiktoria Bartkowiak; Migle Skensbergaite; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : Following the introduction of the Corporate Sustainability Reporting Directive (CSRD) by the European Commission, the complexity of sustainability reporting increased significantly concerning a vast number of companies. The lack of consideration in the literature on the implications it will have on the business strategy can create negative perceptions of the directive’s integration process for the companies and make the transition process more challenging than anticipated. LÄS MER