Sökning: "crm strategy implementation"

Visar resultat 16 - 19 av 19 uppsatser innehållade orden crm strategy implementation.

  1. 16. Empirical testing of selected critical success factors in CRM implementation projects - A study of SMEs in the B2B sector

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Kathrin Röschmann; Muhayyo Ziyadullaeva; [2011]
    Nyckelord :;

    Sammanfattning : Purpose:The purpose of this thesis is to describe and analyze critical success factors of CRM implementation projects with a special focus on SME’s in the B2B sector.  Method: This study is based on quantitative research using survey method. LÄS MER

  3. 17. How Marknadsdata information AB works withrelationship marketing : analysis of relationship marketing in Marknadsdata Information AB

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Randip Choudhury; [2011]
    Nyckelord :Customer relations; Customer service management; Relationship marketing; Cross-functional integration; Management strategy;

    Sammanfattning : AbstractTitle: How Marknadsdata information AB works with relationship marketingLevel: Final Thesis for bachelor degree in Business AdministrationAuthor: Randip ChoudhurySupervisor: Dr. Aihie OsarenkhoePurpose: The purpose of this thesis is to examine how Marknadsdata information AB workswith their relationship marketing, and examine possible gaps between their strategy andimplementation of their relationship marketing. LÄS MER

  4. 18. Customer Relationship Management Strategy in Swedish Football Clubs

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Samuel Sölgén; Daniel Wiklund; [2009]
    Nyckelord :CRM; Customer Relationship Management; Fan Relationship Marketing; Implementation process; Football Clubs; Supporter Loyalty;

    Sammanfattning : Aim of the Thesis: To investigate the practice of using a CRM strategy in football clubs by comparing earlier successful and unsuccessful CRM implementations by football clubs and study fan relationship theories in a large Swedish football club, thereby presenting guidelines on how to further develop a CRM strategy in a Swedish football club.   Methodology: A quantitative approach and a qualitative approach have been used, first collecting empirical data on supporter views through a questionnaire further strengthened by gathering empirical data through an interview. LÄS MER

  5. 19. Renaissance of a CRM system – Successful re-implementation out of an after market perspective

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Cecilia Nissen; Emil Särnstrand; [2003]
    Nyckelord :Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Problem: Today Frigoscandia Equipment Europe, FSEE, is not sure how their CRM-system, MSMS, is used along with other solutions at the different regions throughout Europe. The company is interested in a usage evaluation describing by who and how the system is used. LÄS MER