Avancerad sökning

Visar resultat 1 - 5 av 19 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Hur företag hanterar eCRM via sociala medier beroende på företagsstorlek

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Robin Issa; Din Jahic; [2022]
    Nyckelord :Customer Relationship Management CRM · electronic Customer Relationship Management eCRM · Social media · Social Media Marketing Strategy · Marknadsföringsstrategier;

    Sammanfattning : Title: How companies handle eCRM via social media depending on company size Level: Student thesis, final assignment for Bachelor Degree in Business Administration Author: Din Jahic & Robin Issa Supervisor: Michelle Rydback Date: 2022 - May 25th Aim: The aim is to increase understanding of how companies handle e-customer relationship management (eCRM) via social media, and to investigate whether size affects companies' strategies. Method: In this essay, a qualitative research approach is applied where the empirical material is collected through a multiple-case study. LÄS MER

  3. 2. CRM och arbetssystem i förändring : En kvalitativ fallstudie om faktorer som leder till förändring av arbetssystem, aktörsroller och aktiviteter vid utveckling av CRM

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Rikard Kloth; Thomas Norén; [2021]
    Nyckelord :Customer Relationship Management CRM ; development of CRM; implementation; factors of change; actor roles; processes; work systems; Customer Relationship Management CRM ; utveckling av CRM; implementation; förändringsfaktorer; aktörsroller; processer; arbetssystem;

    Sammanfattning : CRM är informationsproducerande informationssystem som används av organisationer för att registrera samt hantera information om tidigare, nuvarande och potentiella kunder. Kunderna kan enkelt hitta information, recensioner och priser hos konkurrenter vilket har stärkt konsumenternas förhandlingsstyrka. LÄS MER

  4. 3. Faktorer inom den sociala dimensionen och dess inverkan på strategisk linjering i IT-projekt : En fallstudie inom svensk industri

    Kandidat-uppsats, Södertörns högskola/Medieteknik

    Författare :David Berkowicz; Robin Bröderman; [2020]
    Nyckelord :Business IT alignment in projects; Business IT alignment; Misalignment; System development; Social dimension; IT-strategy; Strategisk linjering i projekt; Strategisk linjering; Strategisk fel-linjering; Systemutveckling; Sociala dimensionen; IT-strategi;

    Sammanfattning : This study aims to investigate and identify factors within the social dimension of strategic alignment that can create mis-alignment within the organization and its IT projects. Identified factors are seen as risks and obstacles that organizations should work with to prevent strategic misalignment in future projects. LÄS MER

  5. 4. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Paul Edlund; Axel Holmner Härgestam; [2020]
    Nyckelord :CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden;

    Sammanfattning : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. LÄS MER

  7. 5. Data-Driven Marketing: Purchase Behavioral Targeting in Travel Industry based on Propensity Model

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Lujiao Tan; [2017]
    Nyckelord :Data-driven Marketing; Propensity Model; Behavioral Targeting; Big Data; Travel Industry; Tourism Marketing;

    Sammanfattning : By means of data-driven marketing as well as big data technology, this paper presents the investigation of a case study from travel industry implemented by a combination of propensity model and a business model “2W1H”. The business model “2W1H” represents the purchasing behavior “What to buy”, “When to buy”, and “How to buy”. LÄS MER