Sökning: "crm strategy implementation"

Visar resultat 11 - 15 av 19 uppsatser innehållade orden crm strategy implementation.

  1. 11. CRM-En fallstudie av Nordea Private Banking

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :David Johansson; Mikael Westin; [2013]
    Nyckelord :CRM; Customer relationship management; Relationsmarknadsföring; Bank;

    Sammanfattning : Title:                                  CRM – A case study of Nordea Private Banking Autors:                               David Johansson & Mikael Westin         Advisor:                             Ulf Aagerup Level:                                 Bachelor thesis in International marketing, (15 ECTS), Spring 2013. Keywords:                         CRM, Relationship marketing, Private Banking Question:                           How does Nordea Private Banking work with CRM to get high customer loyalty? Purpose:                            Study and to learn how Nordea Private Banking is working to bring in new customers and keep existing customers loyal. LÄS MER

  3. 12. Customer relations management in small technical consultant companies

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Lalita Intralak; Mattias Olsson; [2012]
    Nyckelord :CRM; small technical consultant;

    Sammanfattning : This master thesis was prompted by the overall interest in Customer relations management (CRM) that has been growing since the last decade. Most of the articles and reports in the early stage were mainly about the concepts, technologies and implementation at mid size or large companies with tangible products. LÄS MER

  4. 13. Luxury Customer Relationship Management : Customer loyalty through a luxury perspective

    Magister-uppsats, Institutionen för ekonomisk och industriell utveckling; Filosofiska fakulteten

    Författare :Helena Lönnevik; Fiorella Piedra; [2011]
    Nyckelord :CRM; customer relationship management; LCRM; luxury customer relationship management; luxury; fashion; customer loyalty; CRM; customer relationship management; LCRM; luxury customer relationship management; lyx; mode; kundlojalitet;

    Sammanfattning : Bakgrund och problemdiskussion: Lyxvarumärkesföretag har börjat undersöka implementering av en strategi som erbjuder livslångt kundvärde. De har även visat intresse som tyder på att de vill tillämpa CRM-policys men är osäkra till hur stor del den går att tillämpa inom lyxindustrin. LÄS MER

  5. 14. Identify the Critical Success Factors of CRM Implementation : A study on Chinese Commercial Bank

    Master-uppsats, KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Författare :Sijie wang; [2011]
    Nyckelord :;

    Sammanfattning : The demand from the customer and pressure from the competitive market drive most of the Chinese commercial banks either on their way to implement the CRM systems or they are positively looking for the opportunity to integrate the CRM as an indispensable part of their business strategy in the next few years to come. Customer Relationship Management originated and prevailed among western companies, it has already spread in many East Asian countries, such as: Japan, Korean and China. LÄS MER

  7. 15. CRM-Hur gör man?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tatiana Shalalvand; Malin Isaksson; Louise Hedenmark; Tatiana Shalalvand; [2011]
    Nyckelord :Strategisk implementering; strategisk förändring; Customer Relationship Management; Telia; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Title: CRM - how to deal with it Seminar date: 31st of May 2011 Course: FEKK01 Business Administration: Degree Project undergraduate level, 15 ECTS credits Authors: Louise Hedenmark, Malin Isaksson and Tatiana Shalalvand Advisors: Ola Mattisson and Christine Blomqvist Key words: Strategic implementation, strategic change, Customer Relationship Management, Telia. Purpose: The purpose of the study is to create an understanding of how a large organization, acting on a competitive and evolving market, implements a CRM-strategy. LÄS MER