Sökning: "customer value concept"

Visar resultat 1 - 5 av 341 uppsatser innehållade orden customer value concept.

  1. 1. Defining customer value in disruptive business models

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Antonia Welzel; [2023-07-20]
    Nyckelord :customer value; disruptive innovation; subscription-based car ownership;

    Sammanfattning : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. LÄS MER

  3. 2. Den värdebaserade vårdens upplevelse

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Ster Arafat; Christa Maria Raheb; [2023]
    Nyckelord :Value-based healthcare; healthcare; patient; caregivers; customer; Värdebaserad vård; sjukvården; patient; vårdgivare; kund;

    Sammanfattning : Syftet med denna studie är att undersöka hur införandet av managementkonceptet värdebaserad vård upplevs av vårdgivare respektive patienter. Vi vill även undersöka hur arbetet med värdebaserad vård påverkar kvaliteten av vården. LÄS MER

  4. 3. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

    Magister-uppsats,

    Författare :Yiming Yuan; Ziying Lai; [2023]
    Nyckelord :;

    Sammanfattning : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. LÄS MER

  5. 4. Love is all you need - Defining the concept of love brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
    Nyckelord :brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

    Sammanfattning : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. LÄS MER

  7. 5. Kartläggning och förbättring av internt logistikflöde

    Uppsats för yrkesexamina på grundnivå, Linnéuniversitetet/Institutionen för maskinteknik (MT)

    Författare :Jenan Alhasan; Dat Nguyen; [2023]
    Nyckelord :Materialflöde; kartläggning; intern logistik; lean-produktion; värdeflödesanalys; spagettidiagram;

    Sammanfattning : Globalisation has led to increased competition among companies, operating both locally and internationally. As a result, it has become crucial to stand out on the market by working cost-effectively, meeting customer requirements, offering short delivery times, smart material planning, among other things. LÄS MER