Sökning: "customer value creation thesis"

Visar resultat 1 - 5 av 187 uppsatser innehållade orden customer value creation thesis.

1. 1. Upplevelseekvationen - när AI-teknik möter konsumenters värdeskapande

   Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Morris Holm; Emmelie Johansson; [2023]
   Nyckelord :Service logic; Resource interaction; the process of Value creation; Value in use; Outside-in perspective; Artificial Intelligence; Business and Economics;

   Sammanfattning : The purpose of this thesis is to increase knowledge about how AI in physical Retail has consequences for consumers' value creation. The importance of competence and knowledge in combination with technology is emphasized to enable improved customer experiences in physical retail. LÄS MER

3. 2. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

   Master-uppsats, Uppsala universitet/Industriell teknik

   Författare :Lena Baum; Imge Günes; [2023]
   Nyckelord :value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

   Sammanfattning : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. LÄS MER

4. 3. Open finance – a retail perspective: Creating and capturing value while balancing the dilemma of data protection

   Master-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Philips Pham; [2023]
   Nyckelord :Open finance; value capture; value creation; data protection; retail company; Technology and Engineering;

   Sammanfattning : The banking and financial services industry is experiencing a significant transformation driven by factors such as regulatory changes, customer demands, and the growing focus on data. This evolution has given rise to the concept of open finance, an extension of open banking that encompasses various financial sectors. LÄS MER

5. 4. Tjänstelogik i praktiken inom budgethotell : En fallstudie av Good Morning Hotell

   Kandidat-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

   Författare :Sabine Kourdaughli; Samya Bennis; [2023]
   Nyckelord :service innovation; hotelbranche; service logic; value creation and context.;

   Sammanfattning : This thesis examines some factors that play a role in creating new opportunities for service innovationwithin the context of budget hotels, and aims to identify the various factors that characterize servicelogic in practice. The research question aims to explore the conditions that are required to develop astructured service innovation process at Good Morning hotel, which ultimately influences thecustomer experience. LÄS MER

7. 5. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Sara Horvath; Betty Sandberg; [2023]
   Nyckelord :Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

   Sammanfattning : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. LÄS MER