Sökning: "effective theory"

Visar resultat 1 - 5 av 1834 uppsatser innehållade orden effective theory.

  1. 1. VÄLJARSTÖD OCH HALOEFFEKTEN I PERSPEKTIV: GRUPPTRYCK OCH GEOPOLITIK En kvantitativ studie av svenska kommuner

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Måns Mattsson; [2024-03-18]
    Nyckelord :Etnisk konkurrens; Invandring; Group threat-teorin; Haloeffekten; Social marginalisering; Fördomar;

    Sammanfattning : This paper aims to study the applicable nature of the haloeffect-hypothesis, built from theories regarding ethnic competition and the group threat theory in modern day Sweden, as an answer to the growing support for political parties in western Europe that can by definition be considered right-wing and are preaching anti-immigration sentiments. Sweden is the optimal country for an analysis of this kind relating to the European level, due to its recent demographical shift and due to the rise of the Sweden Democrats in line with other, larger and more central western European countries displaying similar tendencies. LÄS MER

  2. 2. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
    Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

    Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

  3. 3. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lovisa Henriksson; [2024-03-04]
    Nyckelord :Intern kommunikation; Meningsskapande; Intern hållbarhetskommunikation; Hållbarhetsstrategier;

    Sammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER

  4. 4. Att leda - När juridiska krav kolliderar med personliga värderingar

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Emil Hedlund; Cornelius Hägg; [2024-02-13]
    Nyckelord :Public Sector; Legal Requirements; Ethical Dilemmas; Change Management; Motivation; Critical Organizational Theory; Leadership; Political Decisions;

    Sammanfattning : This study aims to analyze the effects of the proposal regarding mandatory reporting for undocumented individuals within the Swedish public sector and how this potentially affects leaders in their efforts to motivate their employees to comply with this requirement, which is considered ethically charged. The primary focus is to understand how these leaders can motivate their employees considering legal requirements that are both legally binding and ethically sensitive. LÄS MER

  5. 5. The Price of Power: A quantitative study of price elasticity of demand during high electricity prices in Southern Sweden

    Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Författare :Joel Berg; Lisa Johnsson; [2024-02-12]
    Nyckelord :;

    Sammanfattning : Unprecedentedly high electricity prices became a pressing issue for consumers in 2021-2022, causing political debate and shedding light on the hourly electricity prices. Out of the four Swedish electricity areas created to facilitate an effective electricity market, this thesis will focus on SE3 and SE4 in the South of Sweden, which experienced the highest prices in 2021-2022. LÄS MER