Sökning: "gambling market"
Visar resultat 21 - 25 av 91 uppsatser innehållade orden gambling market.
21. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour
Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. LÄS MER
22. Hämta din välkomstbonus. Men kom ihåg att spela ansvarsfullt. : En deltagande studie om hur spelbolag arbetar med sitt spelansvar mot konsumenter
M1-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : 2019 reviderades Sveriges spellag, vilket betydde att nya spelbolag kunde söka licens för att verka på den svenska spelmarknaden. Revideringen tillkom i hopp om att de spelbolag som tidigare riktat sig mot svenska konsumenter istället skulle söka licens för att verka på den svenska spelmarknaden. LÄS MER
23. "Det stavas inte konsumentskydd, utan pengar" : En kritisk retorikanalys av hur CSR kommuniceras i Svenska Spels marknadskommunikation
Kandidat-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapSammanfattning : In society today, it has become more common that companies are expected to strive against following a Corporate Social Responsibility. The concept of CSR involves the responsibility every company have towards the society and has it roots in economic, social and environmental standpoints. LÄS MER
24. Gambling as a new tool for financial advisors: Risk Profiling and a new risk assessment tool
Magister-uppsats, Lunds universitet/Nationalekonomiska institutionenSammanfattning : Financial advisors use paper-based questionnaires to retrieve the information useful to address the clients toward the right financial products and investment mix. In 2004 the European Parliament issued the MiFID (Markets in Financial Instruments Directive) that has the objective to increase competition and investor protection, and levels the playing field for market participants in investment services. LÄS MER
25. Does the sinner beat the saint? An empirical study of the Nordic stock market
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Abstract This research paper studies the interaction between monthly returns of sin stock portfolios, where the purpose is to get an understanding of what impact an exclusion of sin stocks can have on portfolio returns for Nordic stock investors. OLS (ordinary least squares) time-series regression models are used to execute this research, using data between 1990-2018. LÄS MER
