Sökning: "hhs internationalization"

Visar resultat 1 - 5 av 29 uppsatser innehållade orden hhs internationalization.

  1. 1. Born Digitals internationalization - the challenges and success factors from a business model perspective

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alva Beckman; Caroline Claesson; [2023]
    Nyckelord :Born Digitals; Internationalization; Value Capturing; Value Delivery; Value Creation;

    Sammanfattning : The new phenomena, Born Digitals, is rapidly growing in the international business landscape. However, academics are still lacking knowledge about what success factors and challenges these firms may face during an international expansion. LÄS MER

  3. 2. Heading Home: A Case Study of Handelsbanken's Nordic Market Exits

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Gisela Gardelius; Victoria Lindbäck; [2022]
    Nyckelord :Banks; Regionalization; Divestments; Consolidation;

    Sammanfattning : Recent trends and changes in the banking market have transformed the competitive landscape and forced banks to rethink their internationalization strategies. One of these banks is Handelsbanken, one of Sweden's largest banks, which announced its divestment of its Danish and Finnish operations in October 2021. LÄS MER

  4. 3. Från Sverige till världen - hur internationaliserar man (vitt) snus? En fallstudie om internationaliseringsprocessen för en digital SME som säljer en ny produkt

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Malin Alkbrant; Emil Widhagen; [2022]
    Nyckelord :Internationalization; Born Global; The Uppsala Model; Digital SME; New-to-the-world;

    Sammanfattning : Internationalization is and will always be important for companies that have ambitions to grow and an international vision to expand to countries beyond the domestic market. In an increasingly digital world, much is changing in how companies internationalize, and this applies to a very high degree to companies that sell a product that has not previously been on the market. LÄS MER

  5. 4. Är hållbarhet genomförbart? Förutsättningar för SME retailers att agera miljömässigt hållbart på sina internationella marknader

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Astrid Olsson; Alexandra Pavlov; [2020]
    Nyckelord :Internationalization; International expansion; Environmental sustainability; SME; Retail;

    Sammanfattning : Retail companies and customers are becoming increasingly involved in environmental sustainability and the retail industry is becoming more international every day. The purpose of this study is to fill the theoretical and empirical gap between the research fields of internationalization and environmental sustainability amongst SME retailers. LÄS MER

  7. 5. Konsten att knäcka internationaliseringens digitala klädkod - En fallstudie om påverkande faktorer i svenska modeföretags användande av digitala försäljningskanaler i internationaliseringsprocessen

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Linnéa Alexandersson; Jessika Bengtsson; [2020]
    Nyckelord :Digitalization; E-commerce; Fashion; Globalization; Internationalization;

    Sammanfattning : Due to recent development within digitalization, new opportunities have risen for small and medium-sized companies to go international. Within the retail industry, the internationalization process is to a large extent facilitated by the use of online sales channels such as e-commerce. LÄS MER