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Visar resultat 1 - 5 av 34 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Vart tog alla vägen? : En kvantitativ studie av orsakerna till att den svenskahotellpersonalen inte återvänder efter Covid-19.

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Viktor Dahlqvist; [2023]
    Nyckelord :Hotel industry; staff shortage; staff perspective; employer attractiveness; work motivation; covid-19; employer branding; job demands resources; competence; personnel development; Sweden; Hotellbranschen; personalbrist; personalperspektiv; arbetsgivarattraktivitet; arbetsmotivation; covid-19; employer branding; job demands resources; kompetens; personalutveckling; Sverige;

    Sammanfattning : Denna studie syftar till att dels utifrån ett personalperspektiv undersöka och förstå huruvida arbetsgivarattraktivitet och arbetsmotivation bidrar till personalbristproblematiken inom den svenska hotellbranschen, för att sedan utforska vilka aspekter som påverkar personalens återkomst till branschen. För att besvara syftet har studien utgått ifrån frågeställningarna ”Vilka faktorer ligger bakom att tidigare personal inom hotellbranschen inte återvänder efter COVID-19 pandemin?” samt ”Vilka arbetsrelaterade justeringar kan genomföras för att locka tillbaka kvalificerad personal till branschen?”. LÄS MER

  3. 2. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Sebastian Davidsson; [2023]
    Nyckelord :Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Sammanfattning : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. LÄS MER

  4. 3. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
    Nyckelord :Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

    Sammanfattning : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. LÄS MER

  5. 4. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Maike Strube; [2022]
    Nyckelord :Green Marketing; Customer Satisfaction; Hotel Industry;

    Sammanfattning : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. LÄS MER

  7. 5. Do different sources of social support moderate differently between job insecurity and individual and organizational outcome variables?

    Master-uppsats, Stockholms universitet/Psykologiska institutionen

    Författare :Lygian Syoufani; [2022]
    Nyckelord :job insecurity; worklife interference; job satisfaction; turnover intention; social support supervisor; social support colleague; tourism; trade; hospitality;

    Sammanfattning : This study aimed to determine whether different sources of social support play different roles in moderating job insecurity and its outcomes, identify which source of support is more important and whether there are gender differences in terms of interest variables between men and women. This research was intended to support business actors and employees from the trade, tourism, and hotel sectors by providing the necessary support to manage the consequences of work-family interference, job satisfaction, and turnover intentions associated with job insecurity. LÄS MER