Sökning: "karin jorlöv"
Hittade 2 uppsatser innehållade orden karin jorlöv.
1. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. LÄS MER
2. Employer attractiveness of the Swedish Armed Forces : A quantitative study of gender differences and the effects of employer brand attributes and social media in the government authority sector
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : The main purpose of this degree project has been to examine the effects of employer brand attributes and activities on social media to the employer attractiveness of the Swedish Armed Forces. We aimed to make theoretical contributions to the fields of employer branding and social media marketing, and test a unique conceptual model for the government authority. LÄS MER