Sökning: "NPO"

Visar resultat 1 - 5 av 49 uppsatser innehållade ordet NPO.

  1. 1. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Jenny Larsen; Astrid Johansson; [2023]
    Nyckelord :NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

    Sammanfattning : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. LÄS MER

  3. 2. The marketing capabilities of non-profit organisations and its performance

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Frans Bergkvist; Weikang Ke; Jacob Sandnes; [2022]
    Nyckelord :Business and Economics;

    Sammanfattning : This thesis is based on a quantitative study that is conducted by comparing the fundraising effectiveness of humanitarian non-profit organisations (NPOs) to their program expenditure. The fundraising effectiveness of NPOs is derived from fundraising expenses over donations received. LÄS MER

  4. 3. Designing for Higher Commitment of Volunteers in NPOs : Why and how to build a warm and inspiring volunteering experience: a immersion study of Hjärta till Hjärta

    Master-uppsats, Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Tekniska fakulteten

    Författare :Yidi Zhang; [2022]
    Nyckelord :commitment; motivation; trust; volunteer; non-profit organization; immersion; service design;

    Sammanfattning : For non-profit organizations, volunteers play an important role in terms of participation and dedication to serve the organizations’ purposes and objectives. Unpaidness and flexibility are the most significant characteristics of voluntary work. Thus, a challenge for NPOs management is to increase volunteers’ commitment level. LÄS MER

  5. 4. ‘’Jag är lite rädd för att vi ska gå in i ett samhälle där allting blir digitalt’’ Brukares upplevelser av den digitala utvecklingen och hur den påverkar deras tillvaro och möjligheter till stöd

    Kandidat-uppsats, Lunds universitet/Socialhögskolan

    Författare :Hedda Donning Johansson; Tora Engelbrekts; [2022]
    Nyckelord :digitalization; users; social work; exclusion; Social Sciences;

    Sammanfattning : The purpose of this study was to examine experiences of the development of digitalization from a user perspective where the users are sober addicts. Six different interviews with members from a non profit organization (NPO) in Malmö, who also are or have been social service clients, have been conducted. LÄS MER

  7. 5. The Role of Social Media in the Activism Measures of Nonprofit Organizations : An Empirical Study of Nonprofit Organizations

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Sara Ruzic; [2022]
    Nyckelord :Social Media; Twitter; Facebook; Instagram; LinkedIn; Digitalization; Digital Ecosystem; User Behavior; Digital Activism; Digital Marketing; NPO Nonprofit Organization ; BLM Black Lives Matter ; LISC Local Initiatives Support Corporation ; DDM Dolgin Digital Marketing ; IRC International Rescue Committee ;

    Sammanfattning : Social media and its underlying technologies have created an advanced and sophisticated platform for digital activism. As a result, companies and organizations are undergoing a pivotal transition in how they reach and engage with users in a fast and efficient manner. LÄS MER