Sökning: "sponsor intensity"

Hittade 2 uppsatser innehållade orden sponsor intensity.

  1. 1. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Crystal Holmes; Karin Jorlöv; [2015]
    Nyckelord :charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

    Sammanfattning : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. LÄS MER

  3. 2. Negative effects of sponsorships : A quantitative study on negative effects of image transfer through sponsorship in the U.K

    Kandidat-uppsats, Högskolan i Halmstad; Sektionen för ekonomi och teknik (SET)

    Författare :Alexander Runsbech; Daniel Sjölin; [2011]
    Nyckelord :Sponsorship; Negative effects; Marketing; Image transfer; Sponsor;

    Sammanfattning : Title: Negative effects of sponsorship – A quantitative study of negative effects of image transfer through sponsorship in the U.K Course: European Business, Undergraduate thesis at C-level, 15 Hp. LÄS MER