Sökning: "Crystal Holmes"

Hittade 2 uppsatser innehållade orden Crystal Holmes.

  1. 1. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Crystal Holmes; Karin Jorlöv; [2015]
    Nyckelord :charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

    Sammanfattning : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. LÄS MER

  3. 2. Banks' Social Capital Investment : Qualitative Insights from Sweden

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Crystal Holmes Zamanian; Lisa Åström; [2014]
    Nyckelord :social capital; banks Sweden; investment networks; networking; socialt kapital; nätverkande; banker Sverige; nätverk;

    Sammanfattning : Having recognized the merits of social capital research within other study areas, the authors of this degree project take a look at this concept from a relatively untouched perspective, banks. Social capital has long been a staple in both political science as well as sociology discourse. LÄS MER