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Hittade 5 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Understanding Data Practices in Private Corporations : Analysis of Privacy Policies, Cookies Statements and “Dark Patterns”

    Master-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Débora Mendes; [2022]
    Nyckelord :data privacy; cookies computer science ; data protection; marketing – moral and ethical aspects; electronic surveillance; technology – moral and ethical aspects;

    Sammanfattning : Introduction: We analyse the privacy policies of 15 private corporations to understand if the data handling practices – data collection, storage, and sharing –described in the policies are ethical or unethical. The data we leave behind when we use the Internet are crucial for corporations. LÄS MER

  3. 2. Alcohol advertising : A Minor Field Study in Cape Town.

    Kandidat-uppsats, Högskolan Dalarna/Bildproduktion

    Författare :Pavlina Arsova; [2018]
    Nyckelord :Advertise agency; alcohol advertising; sustainable marketing; ethics; moral myopia; moral;

    Sammanfattning : The purpose of this study was to examine marketers view of alcohol advertising. Focus have been on its potential effect on the society, moral aspects and its relation to sustainability, identity, gender and celebrities. LÄS MER

  4. 3. There ain ́t no such thing as a free lunch : What consumers think about personal data collection online

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Anna Loverus; Paulina Tellebo; [2017]
    Nyckelord :Big Data; Ethics; Consumer Behaviour; Privacy; Digital Marketing; Etik; Företagsetik; Konsumentbeteende; Datainsamling; Marknadsföring;

    Sammanfattning : This study examines how consumers reason and their opinions about personal data collection online. Its focus is to investigate whether consumers consider online data collection as an issue with moral implications, and if these are unethical. LÄS MER

  5. 4. Bluffing in Insurance Sales : A Pakistani Perspective

    Master-uppsats, Centrum för tillämpad etik

    Författare :Hina Butt; [2011]
    Nyckelord :Business Ethics; Ethics in Insurance;

    Sammanfattning : This thesis is a study of aspects of corporate culture that are generally ignored by the researchers. It considers issues like the effect of culture in ethical decision making, ethics in the marketing of insurance products and salespersons’ attitudes and assessment of ethical dilemmas like bluffing. LÄS MER

  7. 5. Giveaways: ett lyckosamt kommunikationsverktyg med etiska konsekvenser : en studie om Event Marketing och Giveaways

    Kandidat-uppsats, Institutionen för ekonomi och företagande

    Författare :Sofie Lager; Lina Rödin; [2007]
    Nyckelord :giveaway; marknadsföring; upplevelse; etik och moral;

    Sammanfattning : Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. LÄS MER