Sökning: "marknadsföring environment"
Visar resultat 1 - 5 av 483 uppsatser innehållade orden marknadsföring environment.
1. Effektlandsprincipen och gränsöverskridande digital marknadsföring : Marknadsrättsliga principers tillämplighet vid gränsöverskridande digital marknadsföring med särskilt fokus på det svenska detaljhandelsmonopolet av alkoholdrycker
Uppsats för yrkesexamina på avancerad nivå, Stockholms universitet/Juridiska institutionenSammanfattning : In art. 3 of e-commerce directive, the country-of-origin principle is established, and in terms of cross-border digital marketing actions, it states that marketing actions compliant with the laws of its originating EU member state is considered compliant throughout the union. LÄS MER
2. Motivating Sustainable Transitioning: Enabling and Limiting Factors Within the Petroleum Industry. A Qualitative Analysis of Enabling and Limiting Factors for Sustainable Transitioning Within the Petroleum Industry
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : The increasing global awareness and enormity of the climate crisis has led to intensified pressure towards multiple industrial sectors to commit to a sustainable transition, one of them being the petroleum industry. Being the manufacturers and suppliers of fossil fuels they have the power to shape the market. LÄS MER
3. VI LJUGER INTE HELT, MEN VI TALAR INTE OM HELA SANNINGEN - En kvalitativ innehållsanalys av svensk greenwashing
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : In the society of today environmental issues have a major impact on the agenda, which calls for the fact that organisations need to start prioritizing communication that strengthen their environmental profile. Since the demand for environmental friendly products and services increases the organisations need to work harder to market green products and services. LÄS MER
4. Understanding the Relationship between Individuals’ Emotional Response and Environmental Protection Intentions : A Quantitative Research in the Context of Public Service Advertisements
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Background: The protection of the environment requires everyone in this world to act together. If more individuals have the intention to protect the environment, then more individuals and a higher probability of taking action to protect the environment. LÄS MER
5. Adoption of the Digital Product Passport : A qualitative study within SMEs in the Swedish furniture sector
Kandidat-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)Sammanfattning : In the last decade, the European Union has looked to become more sustainable toreach the global environmental goals. With The European Green deal, a transition towards a circular economy has been set in place. LÄS MER