Sökning: "master business case study"

Visar resultat 1 - 5 av 549 uppsatser innehållade orden master business case study.

  1. 1. Hennessy to Henny: Brand Hijacking

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
    Nyckelord :Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

    Sammanfattning : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. LÄS MER

  2. 2. Sustainable Finance: A case study of Swedish Banks' engagement in Sustainable Development Goals

    Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

    Författare :Felicien Come Rukundo; [2024]
    Nyckelord :Sustainable finance; Sustainable Development Goals; Agenda 2030; Paris Agreement; Need; Creed; Greed; Social Sciences;

    Sammanfattning : Sustainable finance incorporates actions and policies for economic development, social inclusion, and environmental sustainability. The development of the Sustainable Development Goals (SDGs) by the United Nations became a guide for the transformation towards sustainability and social inclusion. LÄS MER

  3. 3. The Challenges of Social Enterprises in Balancing Economic, Social, and Environmental Tradeoffs: Comparative Case Study of Hybrid Organizing- Swedish Context.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Teame Gebremedhn Gebrai; [2023-07-18]
    Nyckelord :hybrid organizing; long-term collaboration; creating shared values; common initiatives; socioeconomic vulnerable; societal transformation; co-creation of values; cross-sector functional teams; inclusive and circular models;

    Sammanfattning : Purpose -This master thesis is to investigate the challenges of sustainability and to understand how massive effort of collaborative hybrid organizing, involving multiple stakeholders from private, public, and civil societies balance or aligns the activities that generate economic, social, and environmental impacts. And to analyze the effects of competition between the investors interested in the joint collaborative initiatives. LÄS MER

  4. 4. Supply Chain Resilience within the Automotive Industry - A single-case study on the importance of Supply Chain Resilience practices for an automotive MNC as a result of the COVID-19 pandemic and the Russia-Ukraine war

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Kawi Ali; Kevin Aslani; [2023-07-18]
    Nyckelord :Supply Chain Resilience; Supply Chain Management; automotive industry; COVID-19; Russia-Ukraine war; Volvo Cars–Polestar; disruptions; strategies;

    Sammanfattning : Background: The automotive industry is a complex industry and sensitive to the business environment surrounding it. This has been shown by the last years, which have been dominated by disruptions and economic turbulence due to the COVID-19 pandemic and the war between Russia and Ukraine. LÄS MER

  5. 5. Mitigation of supply chain uncertainties caused by material shortage : A case study with Loccioni

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Juliane Wloch; [2023]
    Nyckelord :Supply chain risk management; supply disruption management; semiconductor shortage; Small- and Medium-sized Enterprises;

    Sammanfattning : The ongoing semiconductor shortage impacts organizations throughout the supply chain operationally and financially. Limited material for a sudden increase in demand during the Covid-19 pandemic led to a heightened supplier power and result in the prioritization of customers. LÄS MER