Sökning: "new hype"

Visar resultat 1 - 5 av 49 uppsatser innehållade orden new hype.

  1. 1. Beyond the hype

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Dhruv Sharma; Enrique Mridha; [2023]
    Nyckelord :Influencer marketing; Nano-influencer; Macro-influencer; Paid collaboration; Unknown brand;

    Sammanfattning : Influencer marketing has grown in popularity making it crucial for firms to understand how they should optimize their influencer marketing campaigns. This is an even greater issue for parsimonious unknown brands who tend to have limited resources and, as such, might refrain from employing macro-influencers in their marketing campaigns. LÄS MER

  3. 2. The new hype in the e-commerce industry: A case study in Sweden to investigate challenges perceived by software development teams

    Magister-uppsats, Lunds universitet/Institutionen för informatik

    Författare :Hasmik Hakobyan; Narthana Murugesan; [2023]
    Nyckelord :software development teams; e-commerce; challenges; new hype; pandemic; Business and Economics;

    Sammanfattning : The growing number of users and the changes in customer behaviour over the last few years caused new hype in the e-commerce industry. This imposed pressure resulted in some technical disruptions in those systems. LÄS MER

  4. 3. The early stages of extended reality : An analysis of the opportunities and challenges faced by early stage businesses within the extended reality (XR) industry

    Master-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Philip Johannesson; Julia Karlsson; [2023]
    Nyckelord :Extended Reality; Virtual Reality; Augmented Reality; Mixed Reality;

    Sammanfattning : In recent years, the extended reality (XR) industry has witnessed remarkable growth, revolutionizing various sectors. The potential of XR to reshape industries and create new business opportunities has captured the attention of entrepreneurs and investors alike, leading to the emergence of numerous early stage businesses venturing into this exciting field. LÄS MER

  5. 4. From Hype to Longevity: Evaluating the Endurance of Swedish IPOs : A quantitative approach to measure the long-term performance of IPOs

    Kandidat-uppsats,

    Författare :Vilhelm Carlsson; Alva Persson; Flora Kahlman; [2023]
    Nyckelord :Initial Public Offering IPO ; Long-term IPO Performance; Swedish Stock Market; Behavioral Finance; Asymmetric Information Theory;

    Sammanfattning : The prospect of earning extraordinary returns drives the allure of investing in new companies through IPOs. However, this approach may be flawed due to market conditions, information asymmetry, and behavioral biases. Past research supports evidence of the long-term underperformance of IPOs compared to the market index. LÄS MER

  7. 5. Exploring the Potential of the Metaverse in Operations Management: Towards Sustainable Practices

    Master-uppsats, Jönköping University/JTH, Logistik och verksamhetsledning

    Författare :Yaroslav Ukhanov; Andreas Berggren; [2023]
    Nyckelord :Metaverse; Virtual reality; Operations management; Sustainable development;

    Sammanfattning : Problem statement - While reading earlier conducted research on how the Metaverse can be adopted into organizations' operations, a knowledge gap was identified. It was observed that despite the hype around the Metaverse, there is no empirical research on how organizations can adopt the Metaverse into their operations and how this can influence sustainable development. LÄS MER