Sökning: "sensory marketing retail"

Visar resultat 1 - 5 av 28 uppsatser innehållade orden sensory marketing retail.

1. 1. Fashion sense : A quantitative study about how sensorial touch points affect the customer decision making process in physical fashion stores

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Noel Göransson; Ludwig Rundgren; [2022]
   Nyckelord :Sensory touchpoints; Customer decision-making process; Evaluation of alternatives; Purchase decision; Retail apocalypse; Sensory marketing;

   Sammanfattning : Sustainability has been on everyone's lips in the last decade. However, the fashion industry has been proved to be the second-largest contributor to environmental destruction being just behind the oil industry. As the fashion industry keeps growing, measures need to be taken to make it more sustainable. LÄS MER

3. 2. Upplevelser av butiksatmosfärer med materiella och immateriella faktorer i fokus : En fallstudie av Porsche Center i Segeltorp och i Malmö

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Celine Lindberg; Filippa Forsstedt; [2021]
   Nyckelord :Porsche; sensory strategies; sensory experiences; sensory marketing; brand image; customer experiences; perception; senses; retail atmospherics; retail environments; consumer behavior.; Porsche; sinnesstrategier; sinnesupplevelser; sinnesmarknadsföring; varumärkesimage; kundupplevelser; perception; sinnen; detaljhandelsatmosfär; detaljhandelsmiljöer; konsumentbeteende.;

   Sammanfattning : The aim of the bachelor’s thesis is to examine whether the atmospheric experience differs between two different stores within the same brand, depending on tangible and intangible elements. The authors have focused on how certain selected elements have been implemented in the store environments, to identify whether these can steer the atmospheric experience in different directions. LÄS MER

4. 3. Is store death upon us? : Investigating the importance of sensory marketing in the swedish fashion retail industry among women

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Petra Olgrim; Ronja Karlsson; [2021]
   Nyckelord :Sensory Marketing; Atmospherics; Swedish Female Buying Behavior; Customer Experience; Physical Stores;

   Sammanfattning : This bachelor degree addresses the importance of sensory marketing in the swedish fashion retail industry among women. The concept of “store death” has become an increasingly talked about topic in Sweden and is something that affects both consumers, entrepreneurs and business owners alike. LÄS MER

5. 4. The Pop(up)ular Brand Experience

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Annie Johnson; Julia Carlsson; Rebecca Larsson; [2020]
   Nyckelord :Pop Up Phenomenon; Pop Up Store; Multisensory Marketing; Multisensory Experience; Experience Economy; Brand Loyalty;

   Sammanfattning : It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. LÄS MER

7. 5. Approaches to sensory marketing strategies within the beauty retail stores in Sweden : A qualitative insight concerning sensory interplay and sensory overload

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Veronica Grandin; Jessica Jönsson; Jakob Kessén; [2020]
   Nyckelord :Beauty retail stores; multisensory; store atmospherics; sensory congruency; sensory interplay; sensory marketing; sensory overload;

   Sammanfattning : As sensory marketing is becoming a more widely used strategy in the world, the need to distinguish oneself is more important than ever. The general knowledge of sensory cues, their interplay and sensory overload among Swedish retail beauty companies is researched in this thesis. LÄS MER