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Visar resultat 1 - 5 av 58 uppsatser som matchar ovanstående sökkriterier.

1. 1. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Abel Kebede; Zunair Shafique; [2023]
   Nyckelord :Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Sammanfattning : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. LÄS MER

3. 2. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Sarafat Hossain; Liana Hakobyan; [2022]
   Nyckelord :sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

   Sammanfattning : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. LÄS MER

4. 3. A Cloud-based Business Process Automation Platform for Customer Interaction : Research, development, integration, deployment and test of a Business Process Automation platform to manage company customer relations through the cloud.

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Nicola Fiorello; [2021]
   Nyckelord :Business process management; Cloud deployment; Smart customer interaction.; Distribuzione su cloud; Gestione di processi aziendali; Interazione intelligente con i clienti.; Affärsprocesshantering; molndistribution; smart kundinteraktion.;

   Sammanfattning : Customer relationship management is a crucial point of many businesses, and is often characterized by repetitive and monotonous actions carried out by operators. The evolution of technology, in this regard, is leading to a highly multi-channel scenario, where the entire history of interactions between the company and the customer is fragmented across different services and communication tools. LÄS MER

5. 4. THE FORGOTTEN SOURCE : EMPLOYEES AS A SOURCE OF CUSTOMER INSIGHTS

   Master-uppsats, Linköpings universitet/Interaktiva och kognitiva system

   Författare :Tobias Sjöberg; [2020]
   Nyckelord :Servitization; Service innovation; Service design; Customer knowledge; Front Line Employees;

   Sammanfattning : The service economy is flourishing and due to high competition, manufacturers are turning to service innovation as way to distinguish and meet their customers increasing and changing demands. Service design and an increased utilization of employees are seen as way of improving the innovative capabilities. LÄS MER

7. 5. Att ta betalt för tjänster : Hur mindre företag kan gå tillväga för att ta rätt betalt vid tjänstefiering

   Kandidat-uppsats, Karlstads universitet/Institutionen för ingenjörsvetenskap och fysik (from 2013)

   Författare :Karl Arvidsson; [2020]
   Nyckelord :servitization; insourcing; small enterprises; tjänstefiering; insourcing; ta betalt; små företag;

   Sammanfattning : Tjänstefiering är en strategi som förekommer allt oftare inom tillverkande företag. Genom att komplettera ett befintligt produktutbud med tjänster försöker företag tillgodose kunders behov, skaffa sig konkurrensmässiga fördelar och öka verksamhetens lönsamhet. LÄS MER