Sökning: "social shopping thesis"

Visar resultat 6 - 10 av 111 uppsatser innehållade orden social shopping thesis.

1. 6. Marknadsföringsstrategier Inom Dagligvaruhandel Under Hög Inflation : En Kvalitativ Studie

   Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Adris Ahmady; Maryam Mohammed; [2023]
   Nyckelord :;

   Sammanfattning : Titel: Marknadsföringsstrategier inom dagligvaruhandeln under hög inflation Nivå: Examensarbete på grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Adris Ahmady och Maryam Mohammed Handledare: Peter Ek Datum: 2023-juni Syfte: Syftet med denna studie är att undersöka marknadsföringsstrategier för företag inom dagligvaruhandel under en hög inflationstakt. För att bidra med ökad förståelse kring hur företagens marknadsföring påverkas, görs en jämförelse mellan strategier inom marknadsföring som företagen tillämpar under normala ekonomiska omständigheter och hur dessa förändrats eller påverkats under en ekonomisk kris, i detta fall en stigande inflation. LÄS MER

3. 7. The Fashion Consumer's Conundrum : Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Ella Lindell; Rebecka Nilsson; [2023]
   Nyckelord :;

   Sammanfattning : Date: 2023-05-30 Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ella Lindell, Rebecka Nilsson Title: The fashion Consumer’s Condrum: Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability Supervisor: Edward Gillmore Keywords: Consumer behavior, E-commerce, Physical store, CSR, Sustainability, Sufficientconsumption Research question: How do the organization’s activities in the fashion industry influence consumptionwithin E-commerce and physical shopping from a sustainability perspective? Purpose:This thesis aims to investigate the gaps in consumer experiences and expectations betweenphysical shopping and E-commerce, specifically in the context of sustainable consumption. The research seeks to understand how consumers perceive and evaluate their experiences in both settings, includingtheir expectations of retailers and whether they meet sustainability requirements. LÄS MER

4. 8. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices

   Master-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Ella Heed; David Hellqvist; [2023]
   Nyckelord :Market-Shaping; Market Devices; Actor-Network Theory; Second-Hand Fashion; Purchase Barriers; In-Store; Digital Media; Social Media; E-commerce; Market Studies; Sustainable Shopping;

   Sammanfattning : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). LÄS MER

5. 9. From Scroll to Cart: Investigating the Influence of TikTok Community Commerce Content on Adult Purchase Behavior

   Master-uppsats,

   Författare :Adia Atwell; [2023]
   Nyckelord :TikTok; Community Commerce; Influence; Purchase Behavior; User-Generated Content; Word of Mouth; Stimulus Organism Response; Social Influence;

   Sammanfattning : With the rise of social media platforms and the increasing popularity of short-form video content, TikTok has emerged as one of the dominant platforms for entertainment, information sharing, and commerce. This thesis aims to examine the influence of community commerce TikTok content on adult users, exploring the impact it has on their purchasing behaviors, perceptions, and overall engagement. LÄS MER

7. 10. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Alicia Larsson; Cajsa Schoultz; [2023]
   Nyckelord :Consumer Behavior; Pre-owned Shopping; Multichannel Retail; Business and Economics;

   Sammanfattning : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. LÄS MER