Sökning: "sponsorship activities"

Visar resultat 1 - 5 av 37 uppsatser innehållade orden sponsorship activities.

1. 1. Bortom mål och prestation : En kvalitativ studie som syftar till att studera hur Helsingborgs IF:s (HIF) Corporate SocialResponsibility arbete kan användas som medel till att attrahera och bibehålla sponsorer ikontrast till deras sportsliga framgångar.

   Kandidat-uppsats, Malmö universitet/Institutionen Idrottsvetenskap (IDV)

   Författare :Ellen Elfman; Hugo Brodin; [2023]
   Nyckelord :Corporate Social Responsibility CSR Swedish football club Helsingborgs IF HIF ; stakeholder and customer relations;

   Sammanfattning : This paper examines the relationship between Corporate Social Responsibility (CSR) effortsand sporting success in attracting and retaining sponsors with a focus on the Swedish footballclub Helsingborgs IF (HIF). In 2022, Helsingborgs IF was relegated from Allsvenskan(swedish top-flight football) to Superettan (swedish second tier league) and faces a newexternal situation in relation to competition, attractiveness and commercial development inthe coming season (2023). LÄS MER

3. 2. Business Operations in Armed Conflicts : An analysis of the criminal responsibilities of business executives operating in high-risk contexts

   Magister-uppsats, Försvarshögskolan

   Författare :Emuesiri Akpere; [2023]
   Nyckelord :International Criminal Law; Complicity; Business; Armed Conflicts; Internationell straffrätt; medverkan; affärer; väpnade konflikter;

   Sammanfattning : The involvement of multinational corporations, international traders, transporters, processors, and retailers has a crucial significance in high-risk contexts there is a wide range of commercial activities that can make economic actors criminally responsible for gross violations of international humanitarian law and human rights: this includes the sale of weaponry, pillaging or commercial transactions unrelated to war. Allowing companies and their managers to shield themselves is harmful to the development of international law. LÄS MER

4. 3. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Olle Lagerqvist; Daniel Carlsson; [2022]
   Nyckelord :Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

   Sammanfattning : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. LÄS MER

5. 4. Analytics adoption in manufacturing – benefits, challenges and enablers

   Master-uppsats, Mälardalens universitet/Innovation och produktrealisering

   Författare :Junia Cupertino Ribeiro; [2022]
   Nyckelord :Analytics; Production; Performance monitoring; Industry 4.0;

   Sammanfattning : Digitalisation is changing the manufacturing landscape with promises to enhance industrial competitiveness with new technologies and business approaches. Various data-driven applications, enabled by digital technologies, can support process monitoring, production quality control, smart planning, and optimisation by making relevant data available and accessible to different roles in production. LÄS MER

7. 5. Fotboll bakom kulisserna : En kvalitativ studie om relationen mellan de institutionella ekonomiska och sportsliga logikerna i budgeteringsarbetet hos allsvenska fotbollsklubbar

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Samer Salman; Ali Mourad; [2022]
   Nyckelord :Fotbollsklubb; budget; institutionella logiker; ekonomisk logik; sportslig logik;

   Sammanfattning : Title: Football behind the scenes Subject: Självständigt uppsatsarbete inom företagsekonomi - FÖ6021, 15 hp. Authors: Ali Mourad och Samer Salman Keywords: Football club, budget, institutional logics, economic logic, sporting logic. LÄS MER