Sökning: "touchpoints"

Visar resultat 16 - 20 av 67 uppsatser innehållade ordet touchpoints.

1. 16. Fashion sense : A quantitative study about how sensorial touch points affect the customer decision making process in physical fashion stores

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Noel Göransson; Ludwig Rundgren; [2022]
   Nyckelord :Sensory touchpoints; Customer decision-making process; Evaluation of alternatives; Purchase decision; Retail apocalypse; Sensory marketing;

   Sammanfattning : Sustainability has been on everyone's lips in the last decade. However, the fashion industry has been proved to be the second-largest contributor to environmental destruction being just behind the oil industry. As the fashion industry keeps growing, measures need to be taken to make it more sustainable. LÄS MER

3. 17. Embrace the Experience : A multiple case study of customer experience strategies within the Swedish retail market

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Linus Eriksson; Emmy Rosander; [2021]
   Nyckelord :Customer Experience; Customer Journey; Touchpoints; Service-dominant Logic; Omnichannel;

   Sammanfattning : The concept of customer experience has an increasing interest among organizations today since customers have become picky and demands for an experience are an existing fact. In the early 2000s, a paradigm shift was found, where focus from a goods-dominant logic was moved to a service-dominant logic which came to have a great impact on how to manage customer experiences today. LÄS MER

4. 18. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Rahat Israque Fahim; Shakhawat Rafi; [2021]
   Nyckelord :;

   Sammanfattning : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. LÄS MER

5. 19. A software solution for measuring customer experience in-store of a grocery retailer

   Master-uppsats, Linköpings universitet/Institutionen för datavetenskap

   Författare :My Norsbo; [2021]
   Nyckelord :software engineering; customer experience; grocery retailer; usability; human computer interaction;

   Sammanfattning : The technology of today enables several alternatives to obtaining food in physical stores, such as home deliveries of groceries or take away deliveries. Traditionally grocery retailers have focused primarily on products, but as time changes and customer values shift, grocery retailers must focus on customer experience to establish a relationship between the company and customers to stay competitive on the market. LÄS MER

7. 20. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Caroline Hallgren; Paula Mamusha; [2021]
   Nyckelord :B2B company; sensory marketing; digital marketing; customer experience; brand image and touchpoints;

   Sammanfattning : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. LÄS MER