Sökning: "touchpoints"

Visar resultat 11 - 15 av 67 uppsatser innehållade ordet touchpoints.

1. 11. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Lisa Svensson; Sanna Eriksson; [2022]
   Nyckelord :Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

   Sammanfattning : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. LÄS MER

3. 12. Touch or Talk: What Motivates Consumers to Choose Self-Service Kiosks or Interpersonal Services when Ordering Fast-Food? A Customer and Manager Perspective

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sebastian Köhler; Lum Rexha; [2022]
   Nyckelord :Self-service technologies; self-service kiosks; interpersonal services; human touchpoints; digital touchpoints; fast-food restaurants; McDonald’s; Business and Economics;

   Sammanfattning : Purpose – The first purpose of this study is to identify and categorize the motivational factors, from a customer and managerial perspective, that restaurant patrons have when choosing between the self-service kiosk (SSK) or the human service counter during their fast-food order. The second purpose is to identify potential gaps between the customer and manager perspectives. LÄS MER

4. 13. Live shopping as a tool to create an engaging customer experience

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Arvid Ekelöw; Vendela Lundberg; [2022]
   Nyckelord :Live shopping; Customer Experience; Value Creation; Value Co- Creation; Brand Owned Touchpoints; Direct Interaction;

   Sammanfattning : The purpose of this study is to explore how firms create an engaging customer experience through live shopping. More specifically, by performing a case study this thesis will provide an example of how firms use live shopping to create interactions, as well as to provide value through firm offerings. LÄS MER

5. 14. "It feels like every company tries to spy on me" - A qualitative study on the underlying elements that drive customer attitudes towards data collection

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Rinata Atina Isho; Erica Timosson; [2022]
   Nyckelord :Personal data collection; big data; autonomy; trust; benefits;

   Sammanfattning : Advancements in technology have proportionally brought the internet closer into our homes throughout the years. This has increased the awareness of data collection among consumers, establishing ethical and legal limitations for companies. The limitations imply that companies need permission from consumers to collect personal data. LÄS MER

7. 15. NFT Art: Restrained or Painting the Future? : Perceived Barriers in the NFT Art Market - Active Innovation Resistance Theory

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Fabienne Michi; Jannik Nobbe; [2022]
   Nyckelord :NFT Art market; NFT ecosystem; Blockchain; Active Innovation Resistance; Situation-Specific Factors; Innovation-specific Factors; Functional and Psychological Barriers; Factors;

   Sammanfattning : Background: NFTs (non-fungible tokens) have raised much attention within last year’s media. Many uses can be addressed by and benefit from the underlying technology that enables NFTs. NFTs have already found applications in various industries and are representing a disruptive technological innovation. LÄS MER