Sökning: "tourism images"

Visar resultat 1 - 5 av 57 uppsatser innehållade orden tourism images.

1. 1. Marknadsföring på sociala medier : En kvalitativ studie om marknadsföringsstrategier av kryssningsturism på TikTok och Instagram

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Izabelle Rasmussen; Lydia Fagerholm; Olivia Wikström; [2023]
   Nyckelord :Marketing strategy; Social media; Cruise tourism; Viking Line; Tallink Silja; Gap- analysis.; Marknadsföringsstrategi; Sociala medier; Kryssningsturism; Viking Line; Tallink Silja; Gap-Analys;

   Sammanfattning : The study has focused on the marketing strategy for the tourism cruises in the Baltic Sea,specifically Viking Line Sweden and Tallink Silja’s Sweden. The purpose of the study is tosee their marketing strategy on the social media platforms TikTok and Instagram and howtheir users interact with their posts. LÄS MER

3. 2. Heritagization of Food. : The Case of Qeshm Island, Iran.

   Master-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Yeganeh Tajik; [2022]
   Nyckelord :Heritagization; Food Heritagization; Food Tourism; Food Festival;

   Sammanfattning : The heritagisation of food reveals the underlying processes by which various actors articulate a particular foodstuff as a heritage in an attempt at pursuing differing aims. Food heritage evokes images, memories, and pride, or motivates habitual consumption, and it can become a lifestyle or even a source of income. LÄS MER

4. 3. Destination identity and projected online image in rural Southern Africa : A case study of Nyanga, Zimbabwe

   Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Shamiso Mahohoma; [2022]
   Nyckelord :Projected destination image; destination identity; destination image formation; rural destinations;

   Sammanfattning : The value of tourism as a driver of economic and social development in Africa cannot be overstated. Tourism is regarded as a source of foreign currency, employment creation and more importantly, a means of achieving the sustainable development goals (SDGs). LÄS MER

5. 4. Representations of Women and Gender relations in Jamaican Tourism Promotional Marketing: An analysis of visual images on Jamaica’s national DMO website.

   Kandidat-uppsats, Lunds universitet/Sociologi

   Författare :Shailee Parasnis; [2022]
   Nyckelord :tourism images; male gaze; tourist gaze; gender stereotypes; ethnic stereotypes; sexualization; Jamaica; Social Sciences;

   Sammanfattning : Tourism images and representations depict women in a stereotypical way where men and women are represented differently. Like much advertising, women in tourism promotional marketing are sexualized and exoticized. Destinations are promoted through the use of the female body. LÄS MER

7. 5. Projected experiences of a Hallmark Sport Event on social media and its contributions to Destination Image : Case study of visitors’ projections on Instagram while attending Svenska Skidspelen 2022 in Falun, Sweden

   Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Kristina Hansson; [2022]
   Nyckelord :Sport tourism; hallmark sport event; destination branding; destination image formation; social media;

   Sammanfattning : Sport events are known to be strategically utilized to ‘sell’ the identity of its host destination. This since projections of and from the sport event can indirectly reflect elements symbolizing the destination, generating an image transfer process. LÄS MER