Sökning: "varumärke nonprofit"

Hittade 3 uppsatser innehållade orden varumärke nonprofit.

  1. 1. The Role of Social Media in the Activism Measures of Nonprofit Organizations : An Empirical Study of Nonprofit Organizations

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Sara Ruzic; [2022]
    Nyckelord :Social Media; Twitter; Facebook; Instagram; LinkedIn; Digitalization; Digital Ecosystem; User Behavior; Digital Activism; Digital Marketing; NPO Nonprofit Organization ; BLM Black Lives Matter ; LISC Local Initiatives Support Corporation ; DDM Dolgin Digital Marketing ; IRC International Rescue Committee ;

    Sammanfattning : Social media and its underlying technologies have created an advanced and sophisticated platform for digital activism. As a result, companies and organizations are undergoing a pivotal transition in how they reach and engage with users in a fast and efficient manner. LÄS MER

  3. 2. Den ständiga förändringen : En komparativ studie i vinstdrivande företag och ideella organisationers varumärkesarbete på sociala medier

    Kandidat-uppsats, Institutionen för informatik och media

    Författare :Matilda Vallgren; Agnes Nobel; [2014]
    Nyckelord :Sociala medier; varumärke; varumärkesidentitet; strategisk kommunikation;

    Sammanfattning : Abstract Title: The constant change - A comparative study of profit companies and nonprofit organizations' brand management through social media Author: Agnes Nobel & Matilda Vallgren Tutor: Daniel Lövgren Purpose: The purpose of this thesis was to study profit companies and nonprofit organizations’ branding and strategic communication on social media. If social media has supported with new interaction with stakeholders and hence affected the branding work. LÄS MER

  4. 3. Välgörenhetsorganisationers marknadsföring : "First they open their hearts, then their minds and then they will open their wallets". (Maud Randel)

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Mita Carlsson; Karin Ekholm; Nathalie Zamorano; [2009]
    Nyckelord :Fund- raising; non- profit organizations; marketing communication; brand; target group; relationships; Välgörenhet; ideella organisationer; marknadskommunikation; varumärke; målgrupp; relationer;

    Sammanfattning : Our reason for this study is to research how non- profit organizations focused on fundraising, market themselves to create and keep the relationships with their potential and existing contributors. With this study we also want to create an image of the meaning of marketing, applied to non- profit organizations focused on fundraisings, struggle towards attracting more contributors. LÄS MER