Sökning: "varumärkesapplikation"
Hittade 1 uppsats innehållade ordet varumärkesapplikation.
1. Applicerad marknadskommunikation - Varumärkesbyggande i konsumenternas händer
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Abstract Mobile marketing is a new category in the marketing communications research area. The latest edition is the so-called branded application, software sponsored by brands that can be downloaded to a smartphone to provide the consumer with a utility. This study examines consumer attitudes towards branding through branded applications. LÄS MER
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