Avancerad sökning

Hittade 5 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Skillnader mellan mäns och kvinnors attityder till företags användande av doftmarknadsföring

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Josefine Persson; Emelie Hansson; [2016]
    Nyckelord :scent perception; attitudes; Key words: Scent marketing; Business and Economics;

    Sammanfattning : Purpose: Based on excisting theories within marketing and psychology research investigate how scent marketing can affect customers and whether attitudes towards an ambient scent differ between men and women. Methodology: A quantitative study has been conducted with its starting point in positivism. LÄS MER

  3. 2. Gender (In)Congruent Ambient Scent : -The Effect on Consumer Purchasing Behavior and Perceived Quality

    Master-uppsats, Karlstads universitet/Handelshögskolan

    Författare :Lina Thuvander; Andréas Fredriksson; [2015]
    Nyckelord :Gender; Congruent; Incongruent; Ambient scent; Atmospherics; Consumer behavior; Quality perception; Store environment;

    Sammanfattning : The whole of emotional and behavioral responses of customers does not only rely on the tangible product/service. It is found in past research that odors have the ability to evoke memories, events and emotions among customers. LÄS MER

  4. 3. The Influence of Store Atmosphere on Shoppers’ Impulse Purchasing Behavior

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Xue Fei Liu; Peiwen Jiang; [2014]
    Nyckelord :SIBA; Impulse Purchasing Behavior; Store Atmosphere; Business and Economics;

    Sammanfattning : Background The forms of retailing can be divided into store retailing and non-store retailing. It is necessary for retailers who base their business in the fixed locations to conduct in-store marketing in the physical environment to enhance sales performance. LÄS MER

  5. 4. Den dolda marknadsföringen : -En kvantitativ studie om ambienta dofters inverkan på kunders beteende i en klädbutik.

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Julia Andersson; Kristin Göransson; Lina Persson; [2013]
    Nyckelord :Sinnesmarknadsföring; servicelandskap; ambient doft; signaturdoft; atmosfär och beteende.;

    Sammanfattning : Context: Congruent ambient scents are not used extensively in marketing and there is only some research in this area within the Swedish retail. Moreover, there are not many studies that show how ambient scents influence customer behavior in a Swedish clothing store. LÄS MER

  7. 5. Branding in the air : A study about the impact of sensory marketing

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Terhi Suhonen; Jenny Tengvall; [2009]
    Nyckelord :Sensory Branding; Sensory Marketing; Customer-Based Brand Equity; Human Senses; Perception; Brand Knowledge; Congruency; Unconscious; Bonding;

    Sammanfattning : Background: Previously, marketing has focused on audiovisual stimulus but as a result from the information overload of the modern society, companies find it harder to differentiate from the competitors through the traditional marketing channels. Consumers of today tend to take functional attributes for granted and seek for an emotional involvement in the purchasing process. LÄS MER