Sökning: "Art vs Commerce"

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  1. 1. The Tension Between Growing and Maintaining Artistic Freedom - A multiple case study of Swedish craft breweries’ internationalisation process

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ludvig Axfjord; Ida Jernberg; [2019-08-08]
    Nyckelord :Craft brewery; Craft beer; Craft industries; Tension; Art vs Commerce; Network theories; Internationalisation; Artistic freedom; Mentality; Goal ambiguity; Gothenburg;

    Sammanfattning : There is an assumption among the established internationalisation theories that a firm wants to grow and become more profitable. However, this might not be applicable to all industries. This study explores this problem through a multiple case study of six Swedish craft breweries. LÄS MER