Sökning: "Art vs Commerce"
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1. The Tension Between Growing and Maintaining Artistic Freedom - A multiple case study of Swedish craft breweries’ internationalisation process
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : There is an assumption among the established internationalisation theories that a firm wants to grow and become more profitable. However, this might not be applicable to all industries. This study explores this problem through a multiple case study of six Swedish craft breweries. LÄS MER
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