Sökning: "Audience Perception Theory"

Visar resultat 1 - 5 av 39 uppsatser innehållade orden Audience Perception Theory.

  1. 1. En undersökning om representationen av romantiska relationer i tre av 2010-talets populäraste romantiska komedier

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Millen Gebrenegus; Gahamanyi Amélie; [2023]
    Nyckelord :Representation; Romantic comedy; Gender roles; Movie; Thematic Analysis;

    Sammanfattning : In today's society, most media users are aware that the image of reality that media producers create differs from real life. However, the knowledge about the power that the media holds is forgotten in daily media use. LÄS MER

  3. 2. Mediernas påverkan på den yrkesverksamma mediepubliken : En kvalitativ studie om nyhetsrapportering kring rättsfall.

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora

    Författare :Matilda Florin; [2023]
    Nyckelord :Mediepubliken; Kultivationsteorin; Brottsjournalistik; rättsprocess; Idealoffer;

    Sammanfattning : The purpose of this study is to investigated how the media can influence the working professionals media audience about legal cases. Based on this study, also discuss whether the media can influence a verdict. LÄS MER

  4. 3. Grön marknadsföring eller Greenwashing? : En kvantitativ studie om hur greenwashing påverkar Generation Z:s förtroende och köpintentioner till gröna livsmedelsprodukter

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Filip Dawidowicz; Wesam Shahwan; [2023]
    Nyckelord :;

    Sammanfattning : Title: Green marketing or greenwashing? A quantitative study on how greenwashing affects Generation Z:s trust and purchase intentions for food products in Sweden.Date: juni- 2023Author: Filip Dawidowicz & Wesam ShawanSupervisor: Blanca Astrid MorenoLevel: Bachelor's degree thesis in business administration. LÄS MER

  5. 4. Navigating Transmedia Landscapes: The Mutual Impact of the Arcane Series and League of Legends on Audience Engagement

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Lucija Dudkina; Miguel Arturo Serrano Madrona; [2023]
    Nyckelord :League of Legends; Arcane; transmedia; audience engagement; transmedia narratives; reception; fandom;

    Sammanfattning : This research investigates the impact of transmedia storytelling through a case study of Arcane, a Netflix TV show set in the League of Legends universe. Grounded in the combination of transmedia storytelling theory, audience engagement theory and reception theory, we utilised semi-structured interviews to probe and understand viewer perceptions. LÄS MER

  7. 5. Why do we go to the cinema?-A qualitative study of cinema attendance motivation in Sweden and Korea

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Da Ok Jung; [2022]
    Nyckelord :Motivation; Cinema; Cinema attendance; Experience; Experiential consumption; cultural consumption; Uses and Gratifications Theory; OTT; Entertainment; Escape; Socialisation; Social Sciences;

    Sammanfattning : Due to COVID-19 and the penetration of OTT services, the cinema industry is suffering from audience loss. With this contextual change, the question of whether the cinema industry will survive is constantly rising. LÄS MER